Photo above: Prototype Design Front, (floor wooden mirror in central installation with real flora), Tomorrow grows here, the moto of 2018 by SWEDESE. Prototypes of new products, have been created of waste materials at the wooden furniture factory in Vaggeryd, Sweden.
"Good design comes before every trend. Trends are not making the designers. Designers create the trends."
President of Salone del Mobile, Mr. Claudio Luti
*"...Over and above those boons, I imparted Fire to the mortals. ...from which they will moreover learn thoroughly many Arts."
Aeschylus' Prometheus
"Style = Fart", concept Stefan Sagmeister, design Jennifer Phillips, Sagmeister & Walsh, 1998.
The FTK- Technology for the Kitchen exhibition within the Salone del Mobile 2018 fair, is the actual Field of Mars for technology and innovation. How hyper-connectivity will affect our everyday life? An exhibition of immense gravity under the philosophy of "Xtreme Tech is Good For Your Needs and Good For your Keen" where the dominant presences of Miele, Whirlpool, Bosch and Smeg impressed the visitors with high-end inventions regarding the smart home, AI apps & robots, distant cooking, blind/remote appliance manipulation, cookingtainment, sensorial kitchen and cracking design where the sleekness of the German prestige competed against the glorious taste of Italian artisanry. FTK- EUROCUCINA 2018 was solely the place where Asian absence was somehow noted since the specific crowd does not demonstrate a vivid interest to these kind of new, digital, western technologies for numerous cultural and economic reasons (mind that the Salone del Mobile and Milan this year was absolutely truffled with trade operators, buyers and investors' groups from China and neighbouring countries, certifying once more the deep fascination of the Asian visitors when it comes to Italian design + craftsmanship, therefore the increase of Italian exports to deep Asia, also because of the big success of institutions such as the Salone del Mobile. Shanghai).
Bellow, from top to bottom: Miele on your mobile and beyond (video). Bosch' connectivity HomeBox and Mykie Robot assistant (x 2). Whirlpool' 6th Sense program. Smeg' Greek-roman Toile de Jouy "Sicily Is My Love" by Dolce & Gabbana.
Kartell this year acted as a design Mediator for the generation of Millenials. The Italian house demonstrated an amazing extroversion, experimenting with new approaches in interiors and new combinations of materials also by hosting the ultimate design Cosplay at Kartell's flagship store, Turati street in Milan. Xartell, Crossing generation used a series of jaws-on-the-floor young designers-industrial makers and conveyed a unique presentation in terms of production and imagery. Thus, including the latest collaboration of the house with Laufen in the bathroom area, expanded the brand's knowhow to a whole new dimension, a series of lavatories of strong design, genuine beauty and uncompromised quality. Style here is the result of extreme design mechanisms and high aesthetics and not just a loud noise in the toilet compartment to temporarily decorate with photos the glossy pages of house & interiors magazines.
Bellow, from top to bottom: Young pioneers in Xartell, Ignasi Monreal's fantastic "Scratch "series and Xian Guan's emotional "Sunday" project, (1,2). Kartell by Laufen panoramic view, ambient bathroom and essential minimalism (3,4,5). The company's colossal stand and impressive visual merchandising at the International Bathroom Exhibition in the Salone premises.
While we swooned over the stands, all the wonderful interactions produced by the differend houses came into place...The recognition of the industry to certain, diversified values is not anymore negotiable. Make-everything-out-of-anything/GoNatural/Recycle (Swedese, Magis, Fendi), Africainsist (Moroso, Nanimarquina, ALotOfBrasil), New-Age-It-Is (Vitra, Missoni Home), WonderMakers (Citco, Glas Italia), FairyTales/CreatePoetry (Alessi, BD Barcelona Design, Brühl, Daum, Lalique, Koket, Etro, Karimoku Kunst), SpaceIntellect (Enea, Plank, Rosenthal, Karimoku New Standard, Geberit).
Bellow, from top to bottom: 1.The Roof Chair by Spalvieri & Del Ciotto for Magis. 2.Rough and edgy dining table by Fendi. 3.The ARCO chair by Martino Gamper, M'Afrique collection, for Moroso. 4.The Blur Rug (detail) by Ronan & Erwan Bouroullec for Nanimarquina. 5.The New Yellow sofa with trigonal cushions by ALotOfBrasil. 6.New-age dining room in one of Vitra's 6 windows including the Panton Chair Chrome by Verner Panton,1959/1960 and the Plate Dining Table by Jasper Morrison, 2018. 7.Chinese Horoscope collection by Missoni Home. 8.ENDLESS marble side tables by Daniel Libeskind for Citco. 9.FOUNTAIN by Tokujin Yoshioka for Glas Italia. 10.Invisible personage-Salvador Dalí: sheepskin throne with LED by BD Barcelona Design. 11.Libellule armchair by Brühl. 12.Daumot Robot 163, by Kriki-Daum. 13.Coutard lantern by Pierre-Yves Rochon for Lalique. 14.TABU cocktail table by KOKET Love happens. 15.Babel armchair by Etro. 16.Karimoku Kunst (Karimoku/ INODA+SVEJE) reception. 17.LAND chair by Naoto Fukasawa for Plank. 18.POMD'OR x ROSENTHAL Equilibrium: bathtub by Edward van Vliet. 19.Karimoku New Standard living interiors, with a refreshed set of designers joining the KNS team. 20.Bathroom area by Geberit/ Pozzi-Ginori. 21. EMA sitting solutions by Lievore Altherr Molina for Enea.
The Salone organizing committee is always ready to accomodate every condition and to come against a new challenge, regarding people with disabilities, special features and underprivileged social groups. This year the Social Mobility program was far more noticeable and it was adopted by many visitors in the Salone fairground, a great step that makes a lot of difference in an exhibition space the size of a small airport. Well done!
Change your views, improve your mindset regarding design: visit Salone del Mobile, 9-14/4/2019! Design starts again THEN!
Next post after the 1st of May 2018: In & Out Salone with two memorable exhibitions!
Until next week, take care!
A4D-D4A 💋
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