Salone 2024

Salone 2024

Sunday 24 October 2021

5G (>>TO 6G >TO…): WHAT’S NEXT? AN (ALMOST) GLOBAL IMPACT REPORT, powered by OMDIA.

Image above: Courtesy of Orange, https://5glab.orange.com/en/, https://www.orange-business.com/en/focus/5g 

Follow OMDIA on Twitter: @OmdiaHQ 

What will the impact of 5G be in real time? In-depth studies are commissioned in several countries already, exploring all the major micro and macro-economic changes ignited by 5G with a predominant one curated by mega service provider Orange and executed by OMDIA top tech experts. The two companies focused on economy (sales), employment (substitution of sectors and profession transformation, including new tech design and over-specialization in all areas) and the environmental impact (:total greenhouse gas (GHG) emissions by country by industry, thus on a specific part of the Eurozone for the time-being). 

5G facilitation on 1.enhancing mobile wireless broadband (:at work, school, university or distant learning hub, for entertainment purposes enabling augmented and virtual reality, for mobile computing and digital signage), 2. massive Internet of Things use (:smart agriculture, smart cities, smart homes, smart energy and utility monitoring, remote monitoring), 3. Autonomous vehicles, drones and public transport, plus medical apps and industrial automation (robotics) will impose the essential reassignment of all vital sectors and their core design. That also means a significant increase of sales in areas such as: retail, media/communication, admin, health-social work, construction/real estate, hospitality-food, arts-education, forestry, fishing being only some of them. There may be job losses though from: mechanization of production/processes; driverless transportation (e.g., mining and quarrying); remote monitoring, management, and control of assets; digitalization of customer interaction.

However, these will be outweighed by job creation from: manufacture of 5G equipment and components; software development for digitalizing industries; cellular/5G security specialists; drone operators; logistics analysts/technicians; autonomous vehicle/drone engineers. Different sectors of the economy and different types of roles will be enhanced and created because of 5G implementation. 5G will enable and create cognitive/physical jobs. Skilled specialized technicians will be required to install, operate, and maintain a wide range of devices, components, and systems across a range of industries. 

Previous research and public reporting by mobile service providers shows that mobile services drive a net reduction in Green House Gas emissions, by helping to reduce emissions for example, reducing travel and improving energy efficiency. 5G will accelerate this by enabling new features, applications and services, reducing the power consumption per gigabyte of mobile services; and increasing the scale and intelligence of IoT services. 5G-enabled smartphones and other devices will improve existing apps and create new ones, that will help to reduce physical travel and thus reduce emissions, with current examples including mobile banking, mobile shopping, video calling, and enterprise collaboration. Furthermore 5G enabled IoT devices, platforms, and services will improve efficiency in ways that reduce travel time and energy/fuel use, (ex. asset tracking, energy monitoring, smart homes, smart buildings, smart cities, smart manufacturing, and smart agriculture). 

We need to synchronize watches though, simply because 5G networks are not active everywhere, (per town quarter/zone, per municipality, per urban centre, per county, per country): a key issue triggering immense repercussions in the everyday workflow. Cross-borders 5G facilities still vary per country-member in the EU as it happens many times inside continental parts of each territory, due to geographical and socio-economic specifications.  What will be the level of adoption of 5G in each area/country? The drivers of adoption are varied and they depend on 1. The pace of standardization, level of network deployment and availability of 5G devices  2.The adoption rate of previous cellular technologies  3.The competition from other technologies, such as short-range connectivity in the smart home 4.The overall annual revenue from sales of all private and public enterprises within the specified industry. So, this includes both sales directly related to 5G goods and services (i.e., infrastructure, devices and connectivity), intermediary goods and services (e.g., semiconductor components), but also the broader ripple effects: the economic activity enabled by 5G.  

In the era of powerful AI/AR when the future of jobs, the so-called gender disparity, the next generation of climate innovation, the net-zero corporate attitude on reduction of carbon and costs are current talk and they definitely consist of the next decisive step in economy and society, designing and  establishing 5G is getting to a state of almost-an-emergency. That’s only the beginning of high-speed mobile networks with also 6G rising, about to change practically everything in data delivery and beyond.  

NEXT: Web Summit 5 + 1 (2016-2021): A Blogumentary. Stay tuned!-)  

Cheer up & Speed up 💨

A4D-D4A💙💚🙌   

Wednesday 6 October 2021

THE METAVERSE CHALLENGE/ PROTO-"METAVERSE GARDENS": is MV the new way of translating our Utopias into Realness? (powered by London Tech Week 2021).

Like the space race, Metaverse is the exciting, lyrical, digital space for multiple players and strategies. How might it all pan out, and what are the opportunities for CreaTech businesses? Creativity meets technology, whereas gamification (games) is the starting point on top of which other technologies will pile up. In sectors like performing arts entertainment such comedy, talk shows, series et al., Metaverse will launch new meaningful projects with Hollywood and independent studio brands ready to adopt quickly and tie up all the following elements together: social media, virtual goods, AI, cryptocurrencies, NFTs, blockchain, cloud computing,  AR, gaming engines renamed to 3D interactive editors, all leading in spatial spaces not through a flat screen: an invisible world about to reveal itself next to us. 

The first objections are truffled all over a wide spectrum of critiques: overlooking the power of the individual in all this can be an issue as the factor of exploitation for profit is obviously  embedded and there might be a danger-as always- for media powerhouses to  dictate their own worlds to large audiences versus to converge their cultures. 

Current internet tools but also platforms do not meet expectations anymore, generating problems of all kinds, from privacy issues to fake news galore, just to quote some random ones. Metaverse can potentially provide a more fulfilling environment for communication and eventually recreation. MV is an Enabler connecting us very physically- (especially elderly people or people with disabilities), closer than ever before to the luring notion of “physical communication”. An essential tool for future Smart Cities, climate change fight and saving the planet, MV set of tools and technologies will not be used just to entertain or edu-tain, but to do good. 

In the post-factual era's many different features Metaverse’s intrusion is a fact and it is here to stay. The technology is rising quickly and like Digital currencies disrupting the idea of what Money is, MV will disrupt the process of every sort of human exchange from now on. 

Can MV win back (Fashion +) Design-at-Large lost cause? 

The indications are more than clear, if not far more than just that. The Minimum Higher Income & Expenditure law in China affecting the luxury industry to the maximum, the actual plateau at the dawn of circular fashion & economy that slows down production, (we do not need nor fancy any more goods ), the intense need to preserve the Ateliers, collections and archives of heritage Houses (hence initiatives a la Met Gala), plus the Tokenization in finance, pushing away traditional money alongside with the Rise of Metaverse as a new Homegrown space, all these reasons lead brands to engage new ways in order to sustain their ecosystems and continue as Brands + More. In an already saturated, struggling market defined by post-covid recession, companies are willing to implicate material-less ventures and getting paid in MV in-game currencies added up in the long list of crypto-assets, instead of trying hard to sell clothes, tables, cars, or souvenirs etc (: Epic Games revenue hit $5.1 billion in 2020, driven by Fortnite and the sale of in-game currency V-Bucks Ex. Balenciaga skins are priced at 1000 V-Bucks which equates to approximately $8.)  

Data & privacy protection, copyright protection and legislation, new workforce specialties, cross-platform facilitation and synchronization of infrastructures in the EU, the USA, Asia and beyond need to be tackled though at the same time the actual technology will start to fuse with the current status, in and out the internet.  

In 20 years you might be able to switch on the light and your MV circuit or system will be on, with your kids and family benefit from it for sure. Until then do your research and enjoy (every real and digital aspect of life that can be helpful, constructive and loving 4 U): 

Key MV people to follow:
 
Sol Rogers, Founder & Global Director of Innovation: REWIND x MAGNOPUS 
Nick Fellingham, Co-Founder & CEO: Condense Reality 
Tony Currie, Creative Director: Imagination 
Cathy Hackl, Chief metaverse Officer-CEO: Futures Intelligence Group 
Rudy Lee, Chief strategy officer: Zepeto 

Check out these hubs – companies 4 extra resources


Switch the lights off - Turn on the MV😊

A4D-D4A💙💚🙌