In image above: a rendered view of the communal areas (resting & chilling), in the new #supersalone exhibition design plan for the September Edition of the fair this year, (as presented for the first time at the Press Conference of 26.5.2021 in Milan, Italy).
“…Being a Leader is not about Kickstarting, is about Twisting , Disrupting & Eventually Continuing.” ,Claudio Feltrin, President of Federlegno Arredo Events.
The die is cast, the Salone del Mobile will finally take place on the 5th-10th of September 2021. All different ends, organizers, designers and the local authorities came back with a a master plan, in order to re-create practically everything from scratch in order to deliver the magnanimous design fair in a viable, safe and entirely groundbreaking format for the exhibitors and the operators-visitors. On the 30th of June 2021 the digital portal of the #supersalone, as it is called now, will be presented as an integral part of an hybrid event, both virtual and physical.
That will also allow a full, yearly, ongoing review of the evolutionary process of the fair and not just a glimpse of it under a constraint 5-day attendance. Provided an extremely complicated year for production and logistics due to the pandemic-putting many design studios and manufacturers in peril- listening, sharing and supporting are for the #supersalone participating companies and operators network key factors for cultural and commercial success. Architect Stefano Boeri gathered a multi-disciplinary dream team of designers in order to create a unique navigational system of access, exhibition, curation and recreation, never done before in a commercial fair of that scale (the basic map of it in photo bellow).
-A Waste-less Event: the whole construction is designed to be completely upcycled after the end of the event. Reusing and upcycling the materials of the whole project is the X Factor of the #supersalone, done in a superb way in terms of assembling and dismantling the elements of the construction skeleton for further After-Life use (in photos bellow).
-Booth Era is Over (“Square-Meter Logic”): Linear Meter Planning is adopted. The end of the booth is a fact in this year’s edition of #supersalone. The fantastic yet simple idea to make the fair an ever ending sequence of consecutive walls without beginning or end (like the Internet!), will guarantee better ventilation & spatiality, energy economy (physical and electrical) and fluidity between areas. Exhibiting companies will occupy linear space, according to their needs, one after the other and there will be green areas between walls for relaxation and contemplation. A flexible Town, the #supersalone navigation configuration provides a unique exhibitional /recreational, business environment organically inter-connected 4 All. (in photos bellow).
-The Lost Graduation Show 2020-21: Every design student in the world graduating the “annus horribilis 2020” did not have the chance to curate his/her Final Show, therefore showcasing their work and get introduced to the design world as new professionals. #supersalone is taking charge of this by tossing the coin and making 2021 an “annus mirabilis” for so many final-year design students around the globe: it started an open call to all international design schools for them to submit their best graduation works from the past 18 months. The final exhibition out of these works, will give schools a much-needed chance to support and promote their graduates. #supersalone will be producing this very significant exhibition at its own expense, also by establishing an Instagram account of all selected works (@thelostgraduationshow) for mass audiences and investors-recruiters all over the world. Furthermore a jury of international design experts will review all works and award the best ones, very much in the likes of the Salone Satellite legacy the past decades.
-In & Out #supersalone, Triennale and more: besides the lectures, talks and conversations consisting the framework of the public programme, the Triennale will be contributing as the pivotal cultural organization of the city with collateral and complimentary events and exhibitions (i.e. the legendary Enzo Mari retrospective), increasing the audience’s engagement and participation.
Stay tuned for More #supersalone exclusive info the following months. A super-innovative and emotional edition that marks the end of an era but most importantly the beginning of a new One.
#InSupersaloneWeTrust
Peace and Perseverance
A4D-D4A💙💚🙌
