Italiana

Italiana

Saturday, 9 January 2016

RESIDENCES ET AL: CHAPTER 2 (PREFACE): THE IMM FACTOR.

 


Image above from: http://www.imm-cologne.com/imm/trade-fair/Segments/Pure-Talents/index.php


The ever so interesting fair intends to shake the foundations of the international design and interiors -scene, again this year with some capital initiatives and proposals, coming from the heart of Europe, Germany and the city of Cologne.  The segments of the IMM exhibition (from 18.1 to 24.1.2016)  – Pure, Pure Editions, Comfort, Sleep, Smart, Global Lifestyles, LivingInteriors- are truffled  with inspiring events such as DAS HAUS-Interiors on stage, Pure Talents and Pure Talents Contest (the forum for experimental design: labs, schools, networks and the PTContest, present the next generation of design), Sleep Lounge, Featured Editions and so many more regarding very important aspects of contemporary living interiors – design and construction wise: 
Smart Sustainability-Sustainable Inspirations for Products and Rooms, Playing  together in the Sandbox: Integrating Art & Design to Create Unique Guest Experiences, The Trend towards Classic Designs: Innovation or Stagnation?, Healthy, cosy and for young and old alike: Trends in the Bathroom, Awareness of Change: 5 Trends that are changing our Living and Working Landscape, FURNITURE CLUB  - MADE IN GERMANY e. V., etc. 
The Italian cluster of major Italian design brands is a strong exhibitor this year, together  with the Chinese, Balcan, Indian and German firm presences- among others- ready to play ahead with a variety of new ideas, materials, philosophies and styles , keen on answering to the multiple challenges of today’s housing. The young blood of designers is a key element in this fair, one of the few dedicating such an intense attention to the new generation of designers through policies  like Pure Talents and PTContest- but also showcasing  an important  academic network of German design schools and universities , also involved  and included in the 60 pages of the exhibitors list.


A4D-D4A is ready to jet! to this very significant design fair and transmit some essential and valuable information concerning IMM’s most worthy declarations. Keep in touch for the reference article , planned to be published the last week of January….Until Then, a Happy and Lucky New Year 2016, starting at the IMM in Cologne?-))


Best wishes
A4D-D4A

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