5G (>>TO 6G >TO…): WHAT’S NEXT? AN (ALMOST) GLOBAL IMPACT REPORT, powered by OMDIA.

Image above: Courtesy of Orange, https://5glab.orange.com/en/, https://www.orange-business.com/en/focus/5g 

Follow OMDIA on Twitter: @OmdiaHQ 

What will the impact of 5G be in real time? In-depth studies are commissioned in several countries already, exploring all the major micro and macro-economic changes ignited by 5G with a predominant one curated by mega service provider Orange and executed by OMDIA top tech experts. The two companies focused on economy (sales), employment (substitution of sectors and profession transformation, including new tech design and over-specialization in all areas) and the environmental impact (:total greenhouse gas (GHG) emissions by country by industry, thus on a specific part of the Eurozone for the time-being). 

5G facilitation on 1.enhancing mobile wireless broadband (:at work, school, university or distant learning hub, for entertainment purposes enabling augmented and virtual reality, for mobile computing and digital signage), 2. massive Internet of Things use (:smart agriculture, smart cities, smart homes, smart energy and utility monitoring, remote monitoring), 3. Autonomous vehicles, drones and public transport, plus medical apps and industrial automation (robotics) will impose the essential reassignment of all vital sectors and their core design. That also means a significant increase of sales in areas such as: retail, media/communication, admin, health-social work, construction/real estate, hospitality-food, arts-education, forestry, fishing being only some of them. There may be job losses though from: mechanization of production/processes; driverless transportation (e.g., mining and quarrying); remote monitoring, management, and control of assets; digitalization of customer interaction.

However, these will be outweighed by job creation from: manufacture of 5G equipment and components; software development for digitalizing industries; cellular/5G security specialists; drone operators; logistics analysts/technicians; autonomous vehicle/drone engineers. Different sectors of the economy and different types of roles will be enhanced and created because of 5G implementation. 5G will enable and create cognitive/physical jobs. Skilled specialized technicians will be required to install, operate, and maintain a wide range of devices, components, and systems across a range of industries. 

Previous research and public reporting by mobile service providers shows that mobile services drive a net reduction in Green House Gas emissions, by helping to reduce emissions for example, reducing travel and improving energy efficiency. 5G will accelerate this by enabling new features, applications and services, reducing the power consumption per gigabyte of mobile services; and increasing the scale and intelligence of IoT services. 5G-enabled smartphones and other devices will improve existing apps and create new ones, that will help to reduce physical travel and thus reduce emissions, with current examples including mobile banking, mobile shopping, video calling, and enterprise collaboration. Furthermore 5G enabled IoT devices, platforms, and services will improve efficiency in ways that reduce travel time and energy/fuel use, (ex. asset tracking, energy monitoring, smart homes, smart buildings, smart cities, smart manufacturing, and smart agriculture). 

We need to synchronize watches though, simply because 5G networks are not active everywhere, (per town quarter/zone, per municipality, per urban centre, per county, per country): a key issue triggering immense repercussions in the everyday workflow. Cross-borders 5G facilities still vary per country-member in the EU as it happens many times inside continental parts of each territory, due to geographical and socio-economic specifications.  What will be the level of adoption of 5G in each area/country? The drivers of adoption are varied and they depend on 1. The pace of standardization, level of network deployment and availability of 5G devices  2.The adoption rate of previous cellular technologies  3.The competition from other technologies, such as short-range connectivity in the smart home 4.The overall annual revenue from sales of all private and public enterprises within the specified industry. So, this includes both sales directly related to 5G goods and services (i.e., infrastructure, devices and connectivity), intermediary goods and services (e.g., semiconductor components), but also the broader ripple effects: the economic activity enabled by 5G.  

In the era of powerful AI/AR when the future of jobs, the so-called gender disparity, the next generation of climate innovation, the net-zero corporate attitude on reduction of carbon and costs are current talk and they definitely consist of the next decisive step in economy and society, designing and  establishing 5G is getting to a state of almost-an-emergency. That’s only the beginning of high-speed mobile networks with also 6G rising, about to change practically everything in data delivery and beyond.  

NEXT: Web Summit 5 + 1 (2016-2021): A Blogumentary. Stay tuned!-)  

Cheer up & Speed up 💨

A4D-D4A💙💚🙌   

THE METAVERSE CHALLENGE/ PROTO-"METAVERSE GARDENS": is MV the new way of translating our Utopias into Realness? (powered by London Tech Week 2021).

Like the space race, Metaverse is the exciting, lyrical, digital space for multiple players and strategies. How might it all pan out, and what are the opportunities for CreaTech businesses? Creativity meets technology, whereas gamification (games) is the starting point on top of which other technologies will pile up. In sectors like performing arts entertainment such comedy, talk shows, series et al., Metaverse will launch new meaningful projects with Hollywood and independent studio brands ready to adopt quickly and tie up all the following elements together: social media, virtual goods, AI, cryptocurrencies, NFTs, blockchain, cloud computing,  AR, gaming engines renamed to 3D interactive editors, all leading in spatial spaces not through a flat screen: an invisible world about to reveal itself next to us. 

The first objections are truffled all over a wide spectrum of critiques: overlooking the power of the individual in all this can be an issue as the factor of exploitation for profit is obviously  embedded and there might be a danger-as always- for media powerhouses to  dictate their own worlds to large audiences versus to converge their cultures. 

Current internet tools but also platforms do not meet expectations anymore, generating problems of all kinds, from privacy issues to fake news galore, just to quote some random ones. Metaverse can potentially provide a more fulfilling environment for communication and eventually recreation. MV is an Enabler connecting us very physically- (especially elderly people or people with disabilities), closer than ever before to the luring notion of “physical communication”. An essential tool for future Smart Cities, climate change fight and saving the planet, MV set of tools and technologies will not be used just to entertain or edu-tain, but to do good. 

In the post-factual era's many different features Metaverse’s intrusion is a fact and it is here to stay. The technology is rising quickly and like Digital currencies disrupting the idea of what Money is, MV will disrupt the process of every sort of human exchange from now on. 

Can MV win back (Fashion +) Design-at-Large lost cause? 

The indications are more than clear, if not far more than just that. The Minimum Higher Income & Expenditure law in China affecting the luxury industry to the maximum, the actual plateau at the dawn of circular fashion & economy that slows down production, (we do not need nor fancy any more goods ), the intense need to preserve the Ateliers, collections and archives of heritage Houses (hence initiatives a la Met Gala), plus the Tokenization in finance, pushing away traditional money alongside with the Rise of Metaverse as a new Homegrown space, all these reasons lead brands to engage new ways in order to sustain their ecosystems and continue as Brands + More. In an already saturated, struggling market defined by post-covid recession, companies are willing to implicate material-less ventures and getting paid in MV in-game currencies added up in the long list of crypto-assets, instead of trying hard to sell clothes, tables, cars, or souvenirs etc (: Epic Games revenue hit $5.1 billion in 2020, driven by Fortnite and the sale of in-game currency V-Bucks.  Ex. Balenciaga skins are priced at 1000 V-Bucks which equates to approximately $8.)  

Data & privacy protection, copyright protection and legislation, new workforce specialties, cross-platform facilitation and synchronization of infrastructures in the EU, the USA, Asia and beyond need to be tackled though at the same time the actual technology will start to fuse with the current status, in and out the internet.  

In 20 years you might be able to switch on the light and your MV circuit or system will be on, with your kids and family benefit from it for sure. Until then do your research and enjoy (every real and digital aspect of life that can be helpful, constructive and loving 4 U): 

Key MV people to follow:

 

Sol Rogers, Founder & Global Director of Innovation: REWIND x MAGNOPUS 

Jenna Seiden, Vertically Coastal Consulting 

Nick Fellingham, Co-Founder & CEO: Condense Reality 

Tony Currie, Creative Director: Imagination 

Cathy Hackl, Chief metaverse Officer-CEO: Futures Intelligence Group 

Rudy Lee, Chief strategy officer: Zepeto 

Check out these hubs – companies 4 extra resources: 

Yahoo Ryot Labs 

Block V 

Wolf 3D 

Aircards 

Fashion Innovation Agency 

Roblox 

London Tech Week 

Switch the lights off - Turn on the MV😊

A4D-D4A💙💚🙌

SUPERSALONE STORIES 2021: PUTTING ALL THE PIECES TOGETHER OF WHAT IT WILL BE THE BEGINNING OF A NEW CHAPTER IN DESIGN AND BEYOND.

In photo above: Conditional Longevity: The Umbrellas by Charlie Humble-Thomas, RCA Royal College of Art, selected and shown at The Lost Graduation Show at the Supersalone 2021, Milan, Italy, (Image credit: Charlie Humble-Thomas).

Curated by the architect Stefano Boeri and his dream team of co-designers, featuring 425 brands, 170 young creatives and 39 makers, for a total 1,900 projects on exhibit, the buzzwords around “supersalone” were: restarting, safety and sustainability. Plus a brandnew opportunity to experience its new real and digital dimension. From 5th to 10th September 2021, more than 1,900 projects (from exhibiting brands, selfproducers, designers and young 2020/2021 graduates), filled the first four pavilions of the Milan Rho Fairgrounds (68,520mq overall) with a packed public programme that included over 40 famous speakers (architects, innovators, visionaries, entrepreneurs, artists and politicians), a number of films shown in partnership with the Milano Design Film Festival, four Food Courts conceived by Identità Golose and starring nine of the greatest interpreters of Italian cuisine and a large ADI/Compasso d’Oro exhibition, intended to underscore the points of contact between different sectors, experiment with new exhibition formats, draw in and motivate visitors. Also, and especially to fire up the engines of the design city par excellence: Milan. That, in essence, is “supersalone” – the Salone del Mobile.Milano event entrusted this year to its curator Stefano Boeri and an international group of co-planners – Andrea Caputo, Maria Cristina Didero, Anniina Koivu, Lukas Wegwerth, Marco Ferrari and Elisa Pasqual of Studio Folder, and Giorgio Donà, co-founder and director of Stefano Boeri Interiors.

The major theme underpinning “supersalone” was certainly the concept of sustainability and the issue of reuse, recycling and circularity. This approach is crucial in terms of returning not just to the same level of economic development as before the recent crisis, but also to striving for “better and more responsible development.” As part of the strategy for building the event, priority has been given to hire and reuse, in order to cut material waste as much as possible. The spaces available to the companies have been designed to allow the products to stand out, while keeping the use of support structures to a minimum. All the materials and components of the installation conceived by Andrea Caputo – long parallel sets designed for the specific goods categories – and by Stefano Boeri Interiors – the communal areas: food courts, arenas, lounges – have been achieved using a reduced quantity of chipboard panels (1,230 mc), made from 100% recycled wood, channelled back into the production cycle with a view to circularity, saving  553,500 kilograms of CO2 from being emitted into the atmosphere. Everything has been designed to be dismantled and subsequently reused: the display systems have no loose components and were fully recycled post-exhibit; the lounge areas, the benches and the chairs have all been “dry” mounted and can also be disassembled and used again at different times and in different contexts. 

All the bricks making up the display sets for The Lost Graduation Show, one of the true highlights of the fair, were totally reusable and are part of a system of modular, locally sourced Ytong autoclaved, aereated, concrete blocks: once disassembled, all the components were ploughed back into the construction production cycle.  Not all the drapes used in the display will be printed or coloured, so that they can be more easily reused and, in a bid to avoid wasting material, “supersalone” did not produce brochures or information material on paper. 

The Identità Golose Food Courts used only compostable cutlery and crockery. The beverage areas also minimised the use of plastic, in favour of 100% recyclable PET. Underscoring the green mission of “supersalone,” some of the 200 trees donated by the Salone del Mobile.Milano to Forestami, were positioned at the Porta Est/East Gate entrance, and some inside the pavilions. They were lated replanted in Milan’s Parco Nord, helping to expand one of the Metropolitan City of Milan’s “green lungs.” This stunning forest of greenery  provided a warm welcoming  and accompanied “supersalone” visitors to a fascinating and original setting. This immersive and sensory experience engaged the public and prepared them for an exhibition with the accent firmly on sustainability. The “forest” did n't simply stop at the entrance but winded its way to the heart of the event, where another hundred tall trees emerged  inside the various exhibition spaces and the many rest and relaxation areas.   

Amping up this green area was the sound art installation at the entrance to the event, the art project Resonantrees Performing Marco Mengoni by the Sound Artist Federico Ortica. Driving the project is the idea of combining eco-sustainability with the compositional potential of trees as a source of acoustic resonance. 

One of the most keenly-awaited exhibitions at “supersalone” was The Lost Graduation Show as mentionned, curated by Anniina Koivu, which showcased 170 projects by students who graduated between 2020 and 2021 from 48 design schools in 22 different countries. It was a tough choice given that almost 300 schools in 59 countries responded to the open call in early June. The event owes its appeal to a format that represents a first for the Salone, spanning the full spectrum of furniture design, and more. The state of the art of the industry was on show through projects focussing on design in the areas of mobility, healthcare and sport, inclusive design, materials research and sustainability, drawing attention to how contemporary design has evolved and how it can be communicated. 

"The Lost Graduation Show provides an unrivaled opportunity to pick up where we left off and home in on the most urgent issues design needs to tackle, as well as decide on the right direction to move in. How better to kick off than by listening to the issues young designers are raising, and the solutions they are coming up with? Best of all will be finding out that the things young creatives mostly care about are surprisingly similar all over the world. Bringing them all together on a global stage offers a chance to start over again.” ,said Anniina Koivu, curator of the exhibition.

(in picture bellow: Tre Miglia by Matteo Brasili, NABA Nuova Accademia di Belle Arti Milano, 4 The Lost Graduation Show, image credit: Matteo Brasili)

The Makers Show was the section of the “supersalone”, dedicated to self-producing designers from all over the world, showcasing the output of ateliers, studios, workshops and start-ups that combined design experimentation with new production techniques and research into materials. An overall snapshot of independent design and the new directions it is taking, this contribution to the group exhibition offered an even more comprehensive overview of diversity in the world of creative living. 

A fluid, cross-cutting exhibition, the Makers Show embraced different areas of design, from furniture to accessories, in one place, it brought together objects that embodied the new economic, social, productive and relational values conveyed by the confluence of craft skills with new digital knowledge, local knowledge, global needs, specialized skills and collective narratives. Through all these pieces, the “Supersalone” is an incubator of new stories, offering an opportunity to discover original products, stay abreast of emerging phenomena, and keep up with the independent design market evolution, in direct contact with its leading exponents. 

(in picture bellow: Industrial design by Michal Kleiner, Shenkar School, Israel, 4 The Makers Show, image credit: Michael Shvadron)

The “supersalone” Open Talks provided opportunities for discussion, dialogue and inclusion in order to draw up a roadmap for design in the near future. A programme put together by Maria Cristina Didero focusing on the great contemporary issues such as design, art, architecture, education, gender, the circular economy, environmental impact, the relationship between project and curation and much more- with legendary speakers bringing up their light, knowledge and experience in the likes of  Italian Minister for Ecological Transition Roberto Cingolani, Humberto Campana (:in picture bellow with his brother Fernando), Bjarke Ingels, Hans Ulrich Obrist to Carsten Höller, Alejandro Aravena to Michele de Lucchi, Beatriz Colomina to Cecilia Alemani, Formafantasma to Philippe Malouin, Cristina Bowerman to Davide Oldani.  

Since 1961 Milan has put together an impressive array of exhibitions, events, performances, installations, advertising campaigns and publications that have supported the Salone and forged strong ties with the international design community and the local community at large.  il Salone / la Città, an exhibition/event conceived by the Triennale Milano Italian Design Museum for the Salone del Mobile.Milano and curated by Mario Piazza is a portrayal of the most memorable cultural productions that the Salone del Mobile has staged with the aim of generating understanding and respect for design among enthusiasts and consumers alike. Compressed into a single event are the main themes: craftsmanship, early explorations into the concept of "furniture", the great masters, the birth of "Italian style", the theme of living, food culture, the environment and finite resources.  

(in photo bellow: Enzo Mari: 1976-2008, 44 Evaluations Installation view - © Triennale Milano - foto Gianluca Di Ioia)

Every year we are raving about the Salone hospitality and the wonders of Italian gastronomy offered magnanimously to the visitors and the Press. This year was no exception but furthermore it arose the concept of Identità Golose Food Courts, a new  tailormade event to “supersalone”, designed as both an integral part of the visitor experience , but also an opportunity to savour the original recipes of some of the greatest Italian chefs and artisans. The gastronomic creations on offer consisted of an invitation to sample top quality cuisine, catering to every taste and requirement. With the Identità Golose Food Courts, “supersalone” ventured on an inspirational journey that highlighted Italian creativity and excellence in the realm of food, fostering a joyful, varied and successful approach toward making food an integral part of all the wonders of the actual fair landscape. 

Check our Pinterest Board Of Faves, fueled by divine, new creations + products from the top companies, brands and studios at the supersalone 2021 here.

...“We invested and planned, with the focus on quality, sustainability and the digital dimension, and the upshot has been that our enthusiasm has been clear for all to see, our ability to create a system and look beyond business yet again in order to provide a global experience, albeit in a different form, at which what really counted was innovation, commitment and cohesion. We lit the fuse and sparked a chain reaction that has involved the entire international design community, the city of Milan and the sector as a whole. We are now looking to the future, with a renewed appreciation of the value and the history of this collective heritage, keen to embrace the new challenges by getting straight to work on the 60th edition of the Salone del Mobile.Milano, which will be held from 5th to 10th April 2022.” ...

Maria Porro, President of the Salone del Mobile.Milano at her farewell speech. 

We are full of gratitude to all organizing parties for this immensely successful supersalone and we are looking forward to April 2022, and the Salone del Mobile 60th Anniversary Edition, a memorable moment for the design industry and the continent's creative history and projection to future ecosystems. Until then, keep checking all Salone del Mobile social media for updates, because the best is yet to come.

#InSupersaloneWeTrust

https://www.facebook.com/salonedelmobileofficial

https://twitter.com/isaloniofficial

https://www.youtube.com/channel/UC0SnQ3uE9C5vtBqM91X0EIA

https://www.instagram.com/isaloniofficial/

https://www.pinterest.it/isaloni/

A4D-D4A💙💚🙌

Network slice management: Orchestrating compelling 5G use cases, (also in design education and production, powered by OMDIA).

The implementation of 5G on current multi-uses, accelerates the application of advance technologies and their combined formats. Network slicing being one of them, is promised to introduce new modules in design technology at large, therefore growth from 5G-related revenue. 5G is meant to be the key for short-term pivotal changes such as smart-city sensors, industrial sensors and connected stadiums- going through drones, autonomous vehicles, wearables and ingestibles plus sustainable energy- reaching out long-term applications in the likes of industrial automation, remote surgery and smart grids (electricity, water, state administration, higher education et al). By the year 2024 the prediction for network slicing customizable experience is defined as slicing-a-service (dynamic slices customized to the needs of individual customers and created on demand): the beginning of a true revolution for creative services and processes of all kinds, design included. Holistic solutions other than connectivity & control can be adjusted in schools, universities, creative studios and the wide range of media, by every Communication Service Provider (CSP)- also in other corporate environments for instance in commercial aviation- for business optimization, customer loyalty, regulatory compliance and omni-channel experience. 

Network slicing service support acquires agility, control, cost-effectiveness, autonomy, intelligence and certainly new combined 5G business models for the future. CSPs can no longer operate new networks as they have operated traditional networks. 5G network slices as dynamic service instances with system network orchestration (SNO), nevertheless there are still some issues to be addressed, with predominant concern the end-to-end service orchestration across multiple domains, including non-5G. The strong demand from the enterprises, the public sector and the households themselves will eventually lead communication providers to provide dynamic 5G slicing in the minimum time possible. 

For more information on network slices and the different solutions provided through ORACLE by OMDIA please check here – you can also follow OMDIA  on Twitter: @OmdiaHQ  

NEXT: Supersalone month is about to kick-start….  

Take care-Enjoy Slices of all kinds😊 

A4D-D4A 💙💚🙌

TWO FULFILLING STARTUPS, A PRELUDE TO LONDON TECH WEEK AND STORIES ABOUT ABLEISM IN DESIGN.

In image above: the Arborea way, (click to watch the full video).

In times like these when climate change is hammering territories, making up one of the next big excuses for international conglomerates and lobby politics to "fully act on business terms", the following lines are about to focus on possible solutions in order to tackle the consequences of the post-disaster era. Entrepreneurial and scientific forces acting 4 Good are not just a chimerical vision in a 1964 Sci-fi B-Novel but an actual reality emerging through a different, transparent and sustainable approach to production and to profit. 

Arborea continues its mission to fight food insecurity, especially after the current events leading to food shortage primarily in produce the following years, (therefore inaccessibility to specific foods due to a much higher price range) and an increasing demand for high nutritional quality products. Arborea’s team developed a breakthrough cultivation system, the BioSolar Leaf, which harnesses natural photosynthesis in a radical new way. Thanks to sunlight, our technology facilitates the growth of microscopic plants to produce healthy food ingredients, all while generating breathable oxygen and sequestrating large amounts of carbon dioxide (CO2), a major contributor to climate change. At Arborea, the final production consists of clean and healthy food while harmonizing with Earth’s regulatory carbon-cycles on a massive scale. Arborea’s breakthrough cultivation technology mimics the functioning mechanisms of a real leaf to self-maintain the ideal growth conditions homogeneously at different scales and with the smallest energy inputs. Furthermore, it uniquely sequesters CO2 from most exhaust gasses, even with very low CO2 concentration and at atmospheric pressure.

The final food ingredients and proteins are wholly vegan, NO-GMO, hormone-free and mostly carbon neutral.The unique functioning mechanisms of the BioSolar Leaf impedes contamination to produce the safest and purest ingredients.

Design highlight: Bionic Chandelier made by Arborea, an air purifying bionic system which purifies  the air indoor by producing oxygen and absorbing CO2 thanks to photosynthesis performed by the microplants endorsed into "leaf" modules. Now in the permanent collection of the V & A Museum in London.

Fashion rentals received a certain hype over the years, only to be considered by some critics an unstable sector within the fashion retail industry - until now: By Rotation totally re-invents the game of fashion rentals with an app offering a dozen of smart features, eventually providing a global, smooth and fluid C2C service , one that promotes circularity, green + clean fashion ethics and excessive amounts of availability in great items of clothing and accessories. 

It’s seven weeks until London Tech Week, and we’re looking forward to go back to the festival this September - gathering the world’s most inspirational founders, global leaders, senior investors and rising stars to collaborate and discuss the vital role of technology on society. Click onwards and secure your spot today.

Go ahead and nominate the women excelling in technology careers:The #InspiringFifty UK awards, hosted by accelerateHER, during London Tech Week showcases 50 incredible, trailblazing women leaders across the UK, (you can submit your nominations here).

With the inclusivity clause becoming more and more apparent and relative to the design world and beyond, adaptive design is becoming more and more of a raising issue: why studios and companies are so afraid of disability? Nevertheless, with adaptive fashion fruition trending, one things is a certainty, that ableism affects business and prevents those figures from getting a real boost; meaning that the commercial sector suffers from untargeting citizens with disability, (AI block in relevant ads on social media like Facebook) or rejecting neurodivergent consumers in unsuitable for them, physical commercial environments (for instance noisy malls are rather difficult to navigate by people with a complex developmental condition such as autistic spectrum disorder). 

In photo bellow: Tommy Adaptive Shorts by Tommy Hilfiger: without buttons but with velcro fastening instead, the line is adjusted to facilitate people with prosthetic limbs (hands), where fine, finger movement to button up is not possible.

Take Good Care & Save the Planet

BR

A4D-D4A💙💚🙌

SUMMER NEWS 2021 - (PART B).

In image above: a Floating Cities inspiration, by Space & Matter here. Here lays the rest of our selection of important news and updates for the summer period:

- Ex-Indie community, nowadays a multinational conglomerate, Brooklyn-based Etsy acquired the London-based Depop on a 1.6 billion dollar shopping spree. In an effort to enlarge the audience of crafters and vintage sellers paradise galore and eventually expand its control to the booming pre-owned and 2nd-hand market, (provided the generation Z's go-to gender-fluid aesthetics and circular attitude towards fashion hyper-production), the U.S giant took over one more U.K business success story. Casualty or Thumps Up for the British economy, post-Brexit? No concrete answer to that just yet, the sure thing is that the Depop app will go through some major changes in the future, with Etsy incorporating new features of AI derivatives.  

- A very impressive evolution in the actual automotive industry, Volvo cars has announced a partnership with the Swedish steel manufacturer SSAB, aimed at developing the production of steel, usually applied up to this current moment in the automotive components manufacturing procedure, without the use of fossil fuels. The so-called HYBRIT project, becomes for the first time one of the most ambitious initiatives for researching the industrial development of steel without fossil fuels, a revolutionary act for the European heavy industry in total, including cars. 

- Private aviation companies in the EU are already started to visualize goods delivery through drones (check our relevant post from Web Summit 2019), among the other uses of the technology. In the post-Covid era where logistics and courier services became the no1 sector of focus and exploitation, the AURA U-Space air traffic management project driven by the SESAR JU program will address the safe integration of drones into low-altitude airspace without affecting conventional air traffic operations. Operation-wise this is the first step towards a framework of regulations for aerial activity of small-scale flying vehicles/objects other than aircrafts, inside the urban airspace and potentially towards a liberation of the streets from traffic and accident-friendly transport risks.  

- Skogluft (“Forest Air”) has new and expansive schemes coming up. The Norwegian pioneer –conveying research for more than 20 years at NASA and the Norwegian University of Environmental and Life Sciences – develops living walls, combining air-purifying plants, integrated daylight lightning and a digital gardener to make garden care easy, without explicit botanical knowledge. A green, natural atmosphere designer, “Skogluft” publication recently published in China, sold to over 100 countries worldwide and translated in 11 languages. 

- Portugal Smart Cities Summit in Lisbon, Portugal changes dates: certainly the most important exhibition conference in Europe dedicated to smart, innovative technologies at the service of future cities, the event will eventually take place on the 16th-18th of November 2021 due to the upcoming local elections. Book your entry here. 

- Another luxury brand goes Green: heritage powerhouse Longchamp launches it’s famous iconing folding bag Le Pliage® in a newly debuted collection, Le Pliage®  Green made from recycled fabric as an alternative to its hard-wearing nylon canvas. Longchamp strongly believes in a sustainable future with the company committing to use exclusive recycled canvas in all of their products by 2023, (check the Le Pliage® new campaign created by legendary art director and designer Sander Plug for Fred & Farid agency here). 

Stay tuned 👀

All the Love 

A4D-D4A💙💚🙌

SUMMER NEWS 2021- PART A: (Salone del Mobile.Milano Digital Platform, ADI Design Museum, London Tech Week, DW Global Media Forum …).

Here we go again this summer with the first batch of groundbreaking news from the design arena. Fasten your seatbelts and follow the latest developments:

- The presentation of the new Digital Platform for the Supersalone 2021 took place on the 30th of June, attended by the organizers of the fair (screenshot in central photo above). The Virtual Event platform is set to be a New Medium inside the global exhibition design toolbox of systems and devices. As Salone del Mobile.Milano and Italy are considered to be the design world leaders, the blood plasma of the industry holding together and unifying all the important aspects, factors, people of the sector, the platform aims to demonstrate real content not only as a reference database but as a 365-day round  live stream. A hub, a social media account, an interaction space, an editorial exchange and breakup rooms function, plus a convo spot network, the platform is not a substitute of Supersalone physical space designed by Stefano Boeri & his super-talented team, but an independent, supporting entity providing extra facilities to the physical event (the latter will also host a Forest, 3D printing stations and live gatherings of artists/makers/designers and scientists). An innovative, emotional and sustainable Salone del Mobile is awaiting for us this September 5-10th 2021 and we will have lots of things to (re-)discover apart from the essential design of the most important houses and studios on the planet.

- The much anticipated ADI Design Museum was inaugurated on May 25th in Milan, becoming one of the 3 most important museums dedicated to design in Europe, alongside with the London Design Museum and The Vitra. The Migliore + Servetto international studio, ultra-experienced and with multiple assignments and accolades over a prestigious portfolio of exhibition and public spaces design, conveived and designed the permanent exhibition of the museum’ historic Compasso d’ Oro Award Collection along with the museum' brand identity and logo. A new heritage meeting point, full of history and legacy, illustrating in the most fluid and ingenious way some of the milestones of the design production in the continent.  

- London Tech Week is returning September 20-24th 2021, to amplify the power, resilience and speed of innovation across UK tech, with more than 20K attendees across 700 sessions with AI powered networking and so much more. Climate Tech, Elevating Founders podcasts, Hybrid Workplaces, CreaTech, Quantum Cybersecurity, MedTech (new innovative AI for cancer pre-diagnosis), you name it , it is going to be there, in one of the hottest upcoming events in the beginning of autumn, heading to November and to the pick of the year: the Web Summit 2021. 

 - The DW Global Media Forum this June 2021 endorsed many pivotal questions regarding  the future of media, among so may other emergencies. What kind of journalism we need in the future? How do you Design, Finance & Regulate your own private or public Medium or Channel nowadays?  Does journalism needs rescuing and how AI is contributing to the mix? In this unorthodox post-Covid19 pax romana (not) infodemics era,  when medium can only be the Fact and not the message anymore accountability, constructivism, transparency and responsibility can be equally tough for traditional media corporations and independent outlets. Who will survive and continue as a disruption-able, unbiased organization? Prominent journalists, scientists and inventors gathered and exchanged opinions and of course news, regarding startups and some great new engineering: check in photos bellow (from top to bottom) Scewo Bro climping wheelchair, Scorpion 3 flying vehicle soon in the use of police forces in Dubai and ArcaBoard motion machine.  

To be continued with a comprehensive list of companies and products for the part B of Summer News 2021!

Stay well 

A4D-D4A💙💚😎