THE METAVERSE CHALLENGE/ PROTO-"METAVERSE GARDENS": is MV the new way of translating our Utopias into Realness? (powered by London Tech Week 2021).

Like the space race, Metaverse is the exciting, lyrical, digital space for multiple players and strategies. How might it all pan out, and what are the opportunities for CreaTech businesses? Creativity meets technology, whereas gamification (games) is the starting point on top of which other technologies will pile up. In sectors like performing arts entertainment such comedy, talk shows, series et al., Metaverse will launch new meaningful projects with Hollywood and independent studio brands ready to adopt quickly and tie up all the following elements together: social media, virtual goods, AI, cryptocurrencies, NFTs, blockchain, cloud computing,  AR, gaming engines renamed to 3D interactive editors, all leading in spatial spaces not through a flat screen: an invisible world about to reveal itself next to us. 

The first objections are truffled all over a wide spectrum of critiques: overlooking the power of the individual in all this can be an issue as the factor of exploitation for profit is obviously  embedded and there might be a danger-as always- for media powerhouses to  dictate their own worlds to large audiences versus to converge their cultures. 

Current internet tools but also platforms do not meet expectations anymore, generating problems of all kinds, from privacy issues to fake news galore, just to quote some random ones. Metaverse can potentially provide a more fulfilling environment for communication and eventually recreation. MV is an Enabler connecting us very physically- (especially elderly people or people with disabilities), closer than ever before to the luring notion of “physical communication”. An essential tool for future Smart Cities, climate change fight and saving the planet, MV set of tools and technologies will not be used just to entertain or edu-tain, but to do good. 

In the post-factual era's many different features Metaverse’s intrusion is a fact and it is here to stay. The technology is rising quickly and like Digital currencies disrupting the idea of what Money is, MV will disrupt the process of every sort of human exchange from now on. 

Can MV win back (Fashion +) Design-at-Large lost cause? 

The indications are more than clear, if not far more than just that. The Minimum Higher Income & Expenditure law in China affecting the luxury industry to the maximum, the actual plateau at the dawn of circular fashion & economy that slows down production, (we do not need nor fancy any more goods ), the intense need to preserve the Ateliers, collections and archives of heritage Houses (hence initiatives a la Met Gala), plus the Tokenization in finance, pushing away traditional money alongside with the Rise of Metaverse as a new Homegrown space, all these reasons lead brands to engage new ways in order to sustain their ecosystems and continue as Brands + More. In an already saturated, struggling market defined by post-covid recession, companies are willing to implicate material-less ventures and getting paid in MV in-game currencies added up in the long list of crypto-assets, instead of trying hard to sell clothes, tables, cars, or souvenirs etc (: Epic Games revenue hit $5.1 billion in 2020, driven by Fortnite and the sale of in-game currency V-Bucks.  Ex. Balenciaga skins are priced at 1000 V-Bucks which equates to approximately $8.)  

Data & privacy protection, copyright protection and legislation, new workforce specialties, cross-platform facilitation and synchronization of infrastructures in the EU, the USA, Asia and beyond need to be tackled though at the same time the actual technology will start to fuse with the current status, in and out the internet.  

In 20 years you might be able to switch on the light and your MV circuit or system will be on, with your kids and family benefit from it for sure. Until then do your research and enjoy (every real and digital aspect of life that can be helpful, constructive and loving 4 U): 

Key MV people to follow:

 

Sol Rogers, Founder & Global Director of Innovation: REWIND x MAGNOPUS 

Jenna Seiden, Vertically Coastal Consulting 

Nick Fellingham, Co-Founder & CEO: Condense Reality 

Tony Currie, Creative Director: Imagination 

Cathy Hackl, Chief metaverse Officer-CEO: Futures Intelligence Group 

Rudy Lee, Chief strategy officer: Zepeto 

Check out these hubs – companies 4 extra resources: 

Yahoo Ryot Labs 

Block V 

Wolf 3D 

Aircards 

Fashion Innovation Agency 

Roblox 

London Tech Week 

Switch the lights off - Turn on the MV😊

A4D-D4A💙💚🙌