In image above (CW):
Room: Alessandro Mendini-My Prisons: "STANZE-Rooms: Novel living concepts", Exhibition-Triennale 2016, Milano, IT
http://www.8ea.it/en/portfolio/stanze-catalogo-mostra-xxi-triennale-milano-aprile-2016/
Lamp: Jordi Canudas, Dipping Light
http://www.jordicanudas.com/projects/dipping-light-for-marset
Poster: Beatles T-Shirt on Talent, Stella McCartney
Screen/TV/Interface/Books: LG Quantum Dot NanoCell
https://www.lg.com/uk/lgnanocell/truth.jsp
https://www.goodreads.com/book/show/16793.Stardust
https://www.jameshowe.com/books-1/2017/5/4/bunnicula
https://www.electa.it/en/product/enzo-mari-curated-by-hans-hulrich-obrist/
Armchair: at flea markets everywhere and
Tray: https://www.sothebys.com/en/buy/paris-je-taime/_french-majolica-flower-form-handled-tray-c908
Stools: at flea markets everywhere and
Wine and Condiments:
https://www.bostock.nz/product/apples-organic/
Spontaneous Underground. Cultural Immigration. (R-)Evolution as Heritage. Hosting and Entertaining for Friends (a crowd of 50 thousand people will do;-). Digital & Artisan. Global (Soul) Warming. A Humanity Archive.
In the era of acute social media domination, it seems that the 70’s vibe transcends- still- contemporary aesthetics in design and interiors, to start with. Aesthetics is Ethics after all, a system or set of values, defining social and political standing before creating a final image: something that only looks, works, feels good. Good design is pollinated with the 70’s legacy of Design 4 Good, firstly initiated through a psychedelic approach but ending up to the defense of Community, the sense of Belonging, a protective intention of no-harm. A notion larger than just being part of a local identity, breaking out your own Unit: the warmth of the Artisan even when design illustrates the highest tech in utilities and resources, that is a 70’s immunity to today’s turn in production.
Escapism, losing thy self inside a personal journey of beliefs or even substances, has been heavily criticized in 70’s design, raising questions about functionality and accusations about Hoarder syndromes and consumerism. The feeling of lingering and forgetting the World and who you really are, only for the sake of becoming a part of wholesome process in terms of producing things, that storage element of the 70’s is always present even in the cashless society of the digital era. Experimental exploration in materials and formats was never about depriving design from its practical purpose but ended up to another level of creative knowledge: finding your way back to a much sought solution instead of just missing out the essential idea, in exuberant form and colour-only one element of the 70’s most people can recall.
The 70’s apprenticeship in the development of future graphic communication, became part of an ever changing décor and finally got built into code, marking heavily the digital dialogues of today’s reality, the IoT and soon enough the AR and Metaverse virtual ecosystems.
Can the 70’s still produce inspiration and stock up Humanity’s archive, on the fast way into the Deep Digital? The proof is out there, all over the place in design studios and factories, and it still remains a factor of knowhow and flair conveyance to the Gen Z designers, creators and citizens.
In photo bellow: Hosting and Entertaining your Friends At Home (70’s Classic Interiors Encyclopedia).
Season’s Greetings and a Happy Holiday 4 All!
A4D-D4A💙💚🙌
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