In photo above: a Moroso point of view "El Nouveau Rustic: Country-style Folklore, Robinsonian Urbanism and Under-Decor....", check more in (one of) our Salone 2019 dedicated post(s).
Salone del Mobile.Milano 2020: designing Beauty. The 59th edition of the Salone del Mobile.Milano is cancelled to next year 2021, (5-10/9/2021) at Fiera Milano, Rho - due to the Covid-19 pandemic, costing Italy thousands of human lives. Neverthless the excitement for the series of manifestations and events provided by the institution, in and out of the Fiera grounds, remains unaltered despite the current tragedy and it is increasing the adrenaline to the maximum. The Salone stays at the top of the game, despite the circumstances, and slays the global design scene with a unique demonstration of credibility and perseverance, pushing the exhibitors coming from Italy or abroad, to showcase their absolute best.
"Inventing different kinds of design every year, experimenting with all sorts of harmony of form, shaping the “right” material and achieving a high degree of sustainability are all a quest for Beauty, the word that marks its debut appearance in the Manifesto this year. Beauty, is what the companies and designers taking part in the Salone del Mobile do with honesty, commitment and transparency, keen to make it a real driver of change.
Along with the focus on sustainability, the spotlight will again be on the centrality of Milan, an international city capable of attracting investors and investments from all over the world, and a city that is loved by young people because, besides the art and architecture of the past, the new is tangible."
Claudio Luti, President Salone del Mobile, had this to say: “This edition of the Salone del Mobile.Milano will testify to the furniture companies’ ethical and virtuous strategies. What we need now is an ethical approach to design that can bolster the search for solutions that are as sustainable as possible in a global context, and an increasing focus on the demands of the upcoming generations, who are more interested than ever in the intrinsic value of what they purchase for their domestic and work environments."
“The Salone has now become a veritable “institution” and, as such, is the harbinger of a future in which development, innovation and sustainability will work together – promoting Beauty in its widest sense, in a word. I have to say that many businesses within the sector have already embarked upon the path of circular economy, and the figures are there to show for it: 72% have invested in the reuse of recyclable materials, 44% use recycled products, 67% are committed to correct end of life disposal procedures, 49% are into energy saving and 37% to the use of renewable energies" said Emanuele Orsini, President of Federlegno Arredo Eventi calling on politicians and the institutions to support the companies through a changeover.
Check a preview of their speeches at the Salone 2020 Press Conference on February 2020 here.
Following its debut and resounding success in 2019, S.Project, the exhibition devoted to design products and decorative and technical interior design projects, will be hopefully back; "its buzzwords are vision, evolution and technology, as well as crosscutting and multisectoral. An original perspective and a fluid, crosscutting exhibitive format, reflecting the new market and societal demands."
The year’s SaloneSatellite theme scheduled to be DESIGNING FOR OUR FUTURE SELVES / PROGETTARE PER I NOSTRI DOMANI - will invite eventually reflection on inclusive design that promotes autonomy, comfort, movement, user-friendliness, interaction and safety for all- also with Belgium is Design (regular) booth to initiate a performance of talented young designers, a fine representation of the country's design rush.
The 59th edition of the Salone del Mobile.Milano will again venture beyond the confines of the fairground and into the city: a monumental site-specific audio-visual installation will feature in Palazzo Reale’s Sala delle Cariatidi, based on the 10 values set out in the Manifesto, which have always been an integral part of the event’s DNA. 10 films d’auteur by 10 leading Italian filmmakers will be screened.
The year’s SaloneSatellite theme scheduled to be DESIGNING FOR OUR FUTURE SELVES / PROGETTARE PER I NOSTRI DOMANI - will invite eventually reflection on inclusive design that promotes autonomy, comfort, movement, user-friendliness, interaction and safety for all- also with Belgium is Design (regular) booth to initiate a performance of talented young designers, a fine representation of the country's design rush.
The 59th edition of the Salone del Mobile.Milano will again venture beyond the confines of the fairground and into the city: a monumental site-specific audio-visual installation will feature in Palazzo Reale’s Sala delle Cariatidi, based on the 10 values set out in the Manifesto, which have always been an integral part of the event’s DNA. 10 films d’auteur by 10 leading Italian filmmakers will be screened.
In the photo bellow: In Kartell’s creative workshop, in which ideas, innovations, materials and technology come together, a new project has been born, uniting two of the most emblematic Made in Italy brands, Kartell and Fiat, for a special edition in support of the launch of the new FIAT 500 full electric.
Salone 2020 Goes Virtual until 2021: An Online Preview
The following weeks we will publish several ad-hoc posts with stories from the brands we love and we featured throughout the last 5 years at the Salone (brand names, companies and houses that you all tend to be familiar with by now😊 or you can re-discover in all of our previous April posts since 2015 🙌 just on your right): news, updates, product launches, pre-call events and happenings leading to the actual dates of the fair in 2021. Stay tuned for more press releases regarding items and ideas for a quality living, in and out a rather challenging year. The difference is not only in the Living but in our Thinking and Salone 2020 is certainly here -again- to serve and celebrate this very Notion, even from a distance in the virtual world.
#ThinkingClass #DesignZone #Decongest #Disinfect #EnterSalone2021
Stay Cool - Stay Safe
A4D-D4A 💙💚
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