Here is the list of the most memorable moments of the world's most important design fair, turning also into a cultural institution for European industry and creativity. Five years of incredible material gathered, which is not in the least underestimated but there are definitely some stations in this huge metro line of international design; those transit points that firmly recovered the many fields of design from an oblivion. The give-away of these new forms of thinking and making products for the contemporary habitat and public space, is the important aspect of the fair, other than its enormous commecial capacity. New, hard times but also interesting times and the switchboard is set again with new rules in production. Salone is there to reveal, discover, propose and sometimes reinvent the old and new data of the whole discipline.
It is very difficult to pin down a list of those experiences, this is more of what really stayed with us after following and covering the event and its parallel activities for 5 years:
2015
- Michele de Lucchi workplace and worlspace vision in The Workplace 3.0 is the start of re-inventing everything in the unsatisfying work environmemt of the troubled millenial. An philosopher, an anarchist, a humanist and a poly-designer of A-class, MDL just lifted the curtain for everything about to follow back to the year 2015 and influenced thousands of young designers and companies to focus on the healing powers of an interior at work. A mode that could restore the lost values of pleasure, dignity and composition in your working space
- Vitra and its novelties for that year created the first out of many, really solid presentations, providing not ideas for interiors but pure design stamina and coherence.
- Ingo Maurer and his lighting avant-garde in techniques and ideas presents a big flow of amazing products, one of them being My New Flame.
2016
- Cassina creates an emblematic stand and open its doors for the greater public in via Durini to show even more exquisite design from its previous archives and also a bunch of new collaborations. A crack on the ice, just phenomenal ideas and executions.
- Swedish Design goes Milan: Sweden consolidates some of its finest houses and established designers in a soothing and real-design stand, celebrating Scandinavian philosophy, positiveness and wit.
- Migliore + Servetto design the Space & Interiors exhibition; the prestigious architects take over The Mall at the Porta Nuova Milan district to make a re-designed hallway to remember, hosting the nucleus of Italian manufacturers. A showroom of building materials and accessories of high quality turned into an architectural figura domina, with nothing of the usual commercial trivialities we usually encounter in this type of exhibitions.
- Stanze/ Rooms: Novel living concepts was part of the XXI Triennale International Exhibition-21st Century. Design After Design and it also constitutes a landmark of the current affairs in design and society. The exhibition, curated by Beppe Finessi and designed by Gianni Filindeu and Leonardo Sonnoli in the graphics, nourished a series of events, manifestations and developments in the continent, in and out of the design sphere. In the dawn of the new century we are up against new challenges regarding homes and housing and Stanze unlocks the human conscience to those quests.
2017
- Salone Satellite, the first international exhibition hosting young designers under 30 years old, was conceived and created in the Salone del Mobile 20 years ago, by legendary design curator Marva Griffin Wilshire. The establishment celebrated the anniversary with a mega-exhibition hosting all these talents and their representative works. A treasure and a unique archive, showcasing the best already there but also the new about to rise.
- DeLightFul-Essential Spaces, the project created by Ciarmoli Queda Studio, remains the essential guide for lighting design and contemporary interiors. Fresh ideas, futurism and imaginative installations, the show worthily sided Euroluce and impressed every visitor with its intense identity.
- A new eco-friendy sustainable material is about to take over the planet and also create a-nevertheless necessary trend: Reindeer Moss and an new era begins for noise insulation, introduced by NORDGRÖNA.
- Kartell Contamination stand nails it with the collections, the collaborations, the design, the content, the context and the hospitality/communication - and marks a new marketing era for the Italian giant.
2018
- Salone del Mobile, Milan publishes its Manifesto, a text that contains the 9 values- focal points of the institution, (emotion, enterprise, quality, design, networking, young people, culture, communication, Milan), communicated for the first time in a concrete, transparent and precise way.
- Salone Satellite organises and hosts Africa-Latin America: Rising Design. Find out what's best overseas and what it will be infiltrated in the design, here and now.
- Living Nature consists of the first micro-climate open and accessible experiment, a capsule to define climate control and ensure protection of the remaining natural resources.
- Kartell goes Wood, Moroso goes Folk/Ethnic and Karimoku goes Art*. The three larger-than-design companies, break the stereotypes and get out of their own comfort zone when it comes to plastic/polypropylene, anti-tradition and clean ergonomy respectively. Bold and beautiful.
(*Kunst)
2019
- Artemide launches GenerAction an innovative project that aims to support and highlight the Gen Z passion towards humantity and the future of the planet, as to give a stand to the young Centennials who strive for change, such as Rayouf Alhumedhi and Valerio Pagliarino.
- Marset publishes its Young Talents News 2019, presenting innovative lighting solutions created by young designers in and out Barcelona, to be part of the company's future manufacturing lines. About to be something like the Loewe Foundation for lighting designers, Marset is keeping up nicely with standing-out-lights and continuous, active support to new designers.- Knoll celebrates Bauhaus in the company's showroom downtown in an exhibition curated by OMA with Domitilla Dardi. A sentimental journey to the design classics of the house, for the lovers of the historical design school and movement.
- Broken Nature: Design Takes on Human Survival, the cultural event/exhibition of capital importance, takes place in the Triennale di Milano until September 1st. A unique experience, not limited to design aficionados but destined to shake every single of you. Imperative to watch.
Thank you Salone del Mobile and the City of Milan for these 5 years.
We are looking forward to the next five to come!
NEXT POST AROUND THE 26TH OF MAY: SMART CITIES DIRECTLY FROM LISBON, PT!
A4D-D4A:-)
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