In picture above: Magna-fashion designer and CEO of homonymous brand, Alexander Wang and CEO of innovative online wholesale platform ORDRE Simon Lock, exchange ideas on Creativity and Storytelling, a masterclass at the Content Makers pitch, Web Summit 2018, Lisbon, Portugal.
Key terms: abundance of genomic information, neo-illiberalism, DeepFake, i-trust, manipulation detection, disinformation age, over-regulation, digital fallacies/ hyperboles, collaborative robots, compostable packaging, product defortment, modding , product dropping, heritage brand, brand repositioning, fidelity investments, virtual runway, meaningful interaction, agnostic market places, Co2Co (Community2Community).
Overall insights and contemplations around the speakers'presentations. Remember:
#Disrupt or Enrich?
What seem to be the future of visual research? How existing platforms ex. Pinterest reflect on the new challenges in social networks? In times when Big Data become even Bigger, companies like Pinterest chose to adopt a more “aestheticized “ approach, hoping to combine the happy and unguilty recreational activity of an image collector with business. The future of search is definitely a visual one but instead of objective disruptive technologies, companies like Pinterest opt for a much more laidback cultural content that enables sophistication. The U-turn of the company announcement, aiming eventually at becoming an independent, public company shows more than just a premonition for future evolutions and shift of different powers in the social networks landscape.
#What Limits?
Where the outwear industry will be in 10 years from now? Will new material science scrape from the map traditional fashion houses and high street boutiques, so to signal the End of Outwear? What will be the cultural and economic impact of those technologies, like the amazing clothing material developed by Oros -already working with NASA, with the commercialization of the specific product planned around 2022? (in video bellow Co-founder and CEO at Oros, Michael Markesbery in his live demonstration).
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#Person VS Brand
“The customer/viewer/subscriber should be able to create his/her own perspective” , declared U.S. “enfant terrible” - iconic fashion designer Alexander Wang in a conversation about Creative Content with ORDRE chairman Simon Lock. “Fashion campaigns have become irrelevant because magazines have become irrelevant” stated A. Wang, who already maximized his online presence and changed entirely the marketing strategy in his shows to a more client-centric environment.
#Technology enhances great storytelling
The survival struggle of a chimpanzee named David in a nature documentary staged like Sophocles’ Antigone? How can you replicate similar moments in an unscripted story and
engage tremendously huge audiences? A glimpse at Planet Earth (BBC Studios) secrets of Content, explained by award-winning creative director Mike Gunton (in picture bellow with Shalini Sharma) proves that none of this could be possible without the help of powerful, high-speed cameras.
#Analyze Culture #AI VS Cancer #DeepTech Money
“The Anti-ageing term is replenished inside Vogue magazine. In contemporary culture we don’t antagonize Ageing, we (need to) embrace it”, Karthic Bala, Condé Nast (in picture bellow).”AI will be the technology to cure Cancer in the future”, Brad Smith, Microsoft. ”The opportunity for financial returns in the 21st century becomes even, since billions of people will have the same experience and the same rewards. Blockchain is the perfect example of decentralized technology, the first mass-technology to be developed outside Silicon Valley”, Jalak Jobanputra, Future Perfect Ventures. “You can get your country out of Bitcoin but you cannot get Bitcoin outside your country”, Franklyn Richards, Litecoin Foundation.
#Intergrating Innovation
Speed, innovation, digitalization. The 2020 retail business model seems to be a temple-like structure where sustainability has to be implemented in every stage of the process- claims Daniel Grieder, CEO at Tommy Hilfiger and PVH Europe, trusting the huge financial success of his gianormous business to the continuous investments of the company in virtual technology and digital support inside the points of sale and the brand’s headquarters. The sky is the limit and the company’s target is heading to a 10 billion global sales by 2020.
#Citizens VS Consumers #The Death of Clothing #Virtual Fashion
Clothing brands still get away with sweatshops and modern slavery, although legal framework is becoming much stricter i.e. Bangladesh refuses to raise country’s minimum wage, because the state is afraid of losing business. It is certainly the Death of Clothing (Not!) but the beginning of a new Age- not without repercussions though. Cutting costs by creating virtual platforms and new digital “touch and feel” experiences in the world of garments, definitely predicts the loss of traditional jobs in fashion retail and fashion design. In a cashless era, are we ready to move from store of value to actual transactions, within fashion retail also (and beyond that)?
Key People: The spokespersons who turned heads in the year’s WS18 with their statements, actions, profile, presence, knowledge, true wit and predominantly, their extraordinary outspokenness. Look out for these people in the following categories, the list of A4D-D4A absolute faves at Web Summit 2018:
Politician/Public figure: Ann Mettler, Head of Political Strategy Centre, European Commission.
Activist: Livia Firth, Founder and Creative at Eco-Age. Founder of the Green Carpet Challenge.
Entrepreneur: Giulio Bonazzi, CEO and President at Aquafil.
FinTech Investor: Yoni Assia, Founder, eToro.
Fashion Designer/Entrepreneur: Jill Layfield, Co-Founder and CEO at Tamara Mellon.
Strategist: Barry Wacksman, EVP, Global Strategy Office at R/GA.
Outstanding Journalism/Editing/Broadcasting: Isabel Hilton, Founder and Editor, Chinadialogue.net - Lauren Goode, Senior Writer, Wired - Alice-Azania Jarvis, Acting Deputy Editor, Elle UK - Susana Chaves, Journalist, Beauty Editor, www.beautyairlines.com
NEXT:
GET READY FOR THE LIST (OF STARTUPS, APPS, COMPANIES AND VENTURES), WE CHOSE FOR YOU, DIRECTLY FROM WEB SUMMIT 2018 EXHIBITION AREAS!!!A FEW DAYS AWAY FROM THE NEXT POST AND THE LIST!!!
STAY TUNED-STAY WELL💙
A4D-D4A?-))
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