Euroluce Forum 1

Euroluce Forum 1

Thursday, 20 April 2017

Who's the FAIR-est of them all?-) Salone del Mobile 2017- 2.0



Image above: Side to side views under different lighting, of the ACCESS TO ALL chamber in the DeLightFul/ Essential Spaces exhibition, curated by Simone Ciarmoli and Miguel Queda of the Ciarmoli Queda Studio at the Euroluce biennial fair of the Salone del Mobile 2017, Milan, Italy. On the foreground the blue Boa sofa by Edra next to the Snake coffee table by Meritalia - on the background Zanotta' Leonardo desk with Alias' Rolling Frame chair and Oluce' Attolo table lamp - right next to Arper' Bowl chair.

Design, Light, Future, Living: these are the four key concepts in this year's Euroluce manifesto, the conceptual DeLightful/Essential Spaces exhibition. In the 7 spaces designed and luminated by the Ciarmoli Queda Studio:Cave, Hall of Art, Access to All-Room with a View, Vegas, Shanghai, Egeo, Cinema - the dominant pieces of contemporary European and Italian design production tell a story under a Different Light, the significant element of our percerption, existence, evolution. This poetic roller coaster is coronated at the Cinema space, with the projection of auteur director Matteo Garrone's film: the adventure of human life, illuminated under different scopes and in various ambiances in the very archetypal, natural setting of a forest. A really emotional moment to intonate the emblematic idea of the DeLightFul experience. A domestic, lighting environment seen differently, turned into a hub of dreams for humanity.

This year's Euroluce  fair had some exceptional products with Artemide capitalizing the area with an outstanding presence, organization and PR- again this year. The company's catalog was more than impressive to say the least, with the METI light by Paolo Rizzatto (first bellow) and the Alphabet of Light by BIG (second bellow) to attract attention and critical acclaim, for their technical competence and their aesthetic metaphor and meaning. Just an ideal almost, not a company, Artemide transcends into the space of legends and acquires with just precision the A4D-D4A award of the best trade feature 2017 in Euroluce.





LG presented an accute design execution and an advanced technology, combined in the two superlative lighting devices based on OLED panels, signed by the master designer Ross Lovegrove. Medusa and Pyrosome (bellow respectively) get our award of Euroluce Top Engineered Product 2017.




Among Euroluce' top stands, Showroom Finland demonstrates the last years eco-friendly lighting that has a significant outprint and an admirable style. We nominate for best eco-friendly lighting design in Euroluce 2017, the Pilke series, Hiili and Ristikko (from top to bottom bellow).





The Spanish Design Armada is a subject we will present thoroughly  in the 3rd Salone-dedicated post at the end of the month April- for the time being enjoy a photo from the Marset stand in this year's Euroluce (bellow) and our proposal for best outdoor light 2017 in Euroluce: Meridiano floor lamp by Vibia (second bellow).



It is a joy to attend fairs where manufacturers like the portuguese Serip have such a intense apparence, showcasing amazing lighting products and understand lighting technology as well as being proactive in evolving traditional craftmanship. Best lighting design: Tradition to Now 2017 according to A4D-D4A the wonderful contemporary translation of a chandelier by Serip, (in the photo bellow).


It is random not to state extremely rare, to visit a corporate trade with so much visual interest and in-depth content and knowledge. Space and Interiors is not just another corporate exhibition, showcasing materials and technical solutions for architects, designers and site constructors. Space & Interiors is a festival, flavoured and shaped by the limitless skill of the architects Migliore & Servetto, who signed once more this year the exhibition design a.k.a the narrative and the navigation inside the show (see three top photos bellow). The concept, liaising with Euroluce, is named "Absolute Lightness" after the architects' art direction to recreate Lighting's essential story... A trully beautiful installation is dividing the exquisite contractors' stands such as ABET LAMINATI (bellow forth photo) and  Salice Paolo (bellow bottom), among many others. Migliore & Servetto also signed the project design of numerous other prestigious international exhibitions such as the latest "Steve Jobs: o Visionario" exhibition (at Prédio do Touring / Praça Mauá 10, in Rio de Janeiro, Brazil until the 7th of May 2017)- as well as many of the Milan Design Week parallel events.






In the Salone Del Mobile 2017' 56th edition Kartell seriously nailed it. The company leaving behind the previous two years of pharaonic- yet morose and of cold PR approach- presentations at the Salone, it advanced its stand to a completely different level together with its multiple manifestations around the city of Milan. With an impressive portfolio of even more impressive new products signed by the core of international designers, Kartell contaminated... with its signal moto Contamination!- great furniture, fantastic sense of humour, excellent communication among its teams and on the Salone busy counter, humanity, warmth and a tap-on-the-shoulder, laid back, friendly marketing towards the consumers, the journalists and the general audience, million light years away from their showreel back in 2015 and 2016. After all, the history and the immense contribution of the house to European and International design imposed the company's return to Kartell's original center of interest: the People. All of them, and not of a specific breed or class. Focal points on the wholesome of the Kartell attack this year- the children's line of products, all of them of exceptional manufacturing and educational value- and the Componibili event, exhibiting the history of a storage cabinet- turned to a cult artefact, its design intelligence by its creator- the legendary pioneer designer Anna Castelli-Ferrieri in a emotional film/tribute to the brand and the Componibili series. 

Bellow (top): The Children's Corner at Kartell with all sorts of goodies designed by P. Starck, P. Lissoni, Nendo, T.Yoshioka, F. Laviani. (Bottom) NEW; the Armchair Cara Mosshart and the Coffee-table Ray Orrgray, conceived by P. Starck.



Bellow (from top to bottom): Componibili 1960, the Beginning. Anna Castelli-Ferrieri (2) talks about creating the series. P. Urquiola reincarnates the Componibili. P.Lissoni' personal view of Componibili.






Salone del Mobile 2017: The Winners! (the award list of absolute favourite products and brands by A4D-D4A).

1.Best furniture item/ Best designer at Salone del Mobile 2017

Monza Bistrot Chair/ Konstantin Grcic for Plank; This is not a chair; it is a session of physiotherapy combined with a feast for your eyes. It expels K.Grcic to the arena of 21st century design geniuses and declares him as propably the most complete designer of his generation. Plank is a company that understands that very well. Respect and many congradulations for the full line of their sitting products. 




2. Best Design at Salone del Mobile 2017: Material Use/ Specialized manufacturing 

Citco, marble furniture. The Italian designer and manufacturer employs the material like no one else on this planet- including craftsmen in Greece and India. Amazing lines, bright design talents and famous designers behind many pieces, incredible knowhow, just breathtaking stand at the fair. Flawless.




3. Best Design: TREND at Salone del Mobile 2017

Missoni, black and white weaving, "Zebra"  feeling. The experience of the house on setting the trends and streamlining the interior design tendencies across the globe, has not ceased. It is Missoni' insatiable ability on defining every new concept, every year. 



4. Best Design/ Soft Furnishings at Salone del Mobile 2017

Hayon x Nani rug series, by Jaime Hayon for Nanimarquina. It's been thirty years that Nanimarquina rocks our floors and with the new Jaime Hayon designs, the company creates awesomeness once more and we have the chance to celebrate its anniversary.



5. Best Living Interiors and Outdoors at Salone del Mobile 2017

The award will be split between Karimoku New Standard, A Lot Of Brasil (Cariri Collection) and Pedrali (photos in that order bellow) for their ever so innovative notions of conceptualizing interior design with furniture and offering alternatives for new domestic spaces and places. 




6. Best Home Decor Item at Salone del Mobile 2017

L'Oiseau (The Bird) by Ronan and Erwan Bouroullec for Vitra. The ceramic bird design by the Bouroullec Brothers for Vitra, enjoys its 6th year of unanimous popularity, and not in vain. This year a beautiful video from its production was also playing in the Vitra premises at the fair. 



7. Special award: Art* translated to Design at Salone del Mobile 2017

In BD Barcelona: Design Meets Art*. Dreams cabinet by Christian Zuzunaga, Aquário cabinet I/II by the Campana Brothers and Dalia cabinet by Joel Escalona. Post-factual era expressionism and surrealism, into furniture design and BD Barcelona has the answer. 



8. Best Sound design/ Design Innovation award at Salone del Mobile 2017

PIXEL by Nordgröna,(Swedish Design Goes Milan): The high-class sound absorber made from natural, hand-picked Scandinavian Reindeer Moss contained in felt cubes- knocked us out. It is coming in a range of lovely colours, matching how really exciting the product is.


9. Best German designer/furniture at Salone del Mobile 2017

Brühl, Les Copains chairs series. German operators and furniture companies stay well composed, with a transparent, yet noteworthy image at the Salone- a quite typical thing, since they are out of the usual, well-known territories. An exception to that general rule is Brühl. The latter managed this year a welcoming stand and it showcased a very interesting line of all-purpose furniture (Les Copains seats), coming out as one of the most refreshing and defining elements of the fair. 


10. Best industrial mass producer at Salone del Mobile 2017

Papatya, Chairs and Seats. In years when China clutters the international fairs with mass-produced furniture items, using design only as an alibi, companies like Papatya are almost therapeutic. Solid, comfortable and well executed fabrication, with more than a few design surprises like the Mambo, Tiara and Flora chairs.


11. Best Leather furniture at the Salone del Mobile 2017

Erik Jørgensen' collection introduces top quality and finishings. Sheer perfection.


12. Top Luxury Interior brand at the Salone del Mobile 2017

Roberto Cavalli Home Interiors. The designer exhibits this lush decadence in terms of style, using the materials of paradise. No wonder his stand had people queueing during the whole week at the Salone




For more information and contacts, please write to us directly or visit the Salone del Mobile 2017 official website. NEXT POST: A Joyful Sense At Work exhibition impressions and Inspired In Barcelona: In & Out- the photos and the news!!!! Stay tuned until the end of the month of April!!!!

In Design We Trust?-))
A4D-D4A



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