“….We are ready to embark on this landmark 55th edition. It shows clear signs of being interesting and robust, in terms of both the wide-ranging commercial offering from a phalanx of the foremost companies on the national and international market, and in terms of the balance achieved between tradition and innovation in the name of quality and refinement. The ever-increasing interest show by operators, journalists and members of the public is testament to the variety and quality of the event: the Salone del Mobile, along with the city of Milan, manages to capture the attention of more than 300,000 visitors, from 165 different countries,….” said President Roberto Snaidero.
The Salone del Mobile 2016 edition this April 2016 (from 12.4.2016 until 17.4.2016 in Milan, Italy), re-sets again the game board of the industry with many noted initiatives, projects and parallel exhibitions- events. Interior design and architecture seem to kick off early this year as THE fundamental discipline to observe -preoccupying the creative neurons of the distinguished designers who contribute to the Salone 2016 (check A4D-D4A related posts in January’s 2016 Residences et al feature, for more exciting info?-))
To begin with, the Rooms. New Domestic Landscapes exhibition, curated by Beppe Finessi, showcases interior architecture as interpreted by 11 leading designers, at the XXI Trienalle di Milano spot “Curve” ( from 2.4.2016 until 12.9.2016): Umberto Riva, Alessandro Mendini, Manolo De Giorgi, Lazzarini and Pickering, MaraLaudani and Marco Romanelli, Andrea Anastasio, Fabio Novembre, Duilio Forte,Elisabetta Terragni, Carlo Ratti and Francesco Librizzi.
The exhibition: 21st Century. Design after Design appears to be the capital sociological and historical trigger-point of the Trienalle, destined to abridge the glamorous and perplex industrial past with the intense challenges-questions of the future, meant to tantalize the design world from now on, (“….How does the figure of the designer change in this context? How can we highlight the complex ecosystem resulting from the confrontation between typical mass production logic and the new forms of post- Fordist organisation? How can we describe the profile of a designer given the increasingly powerful link with forms of social innovation involving communities, regions and local culture? What things, what cities, what communities do we want to hand down to our successors?....”).
Furhermore, Before Design: Classic exhibition, presents a different concept of the classical, resting not simply on the past but impacting powerfully on the present, laying the foundations for a new vision of the future …Also: let’s not forget- since it happens every two years…Alongside with the Salone del Mobile.Milano, the biennial EuroCucina and International Bathroom Exhibition will be back in their 21st and 6th editions respectively, from 12th to17th April 2016. Innovation, evolution, state of the art technology, massive exhibiting power, business-ready, with gallons of style and ideas. A territory to explore for the public- visitors from apparently more than 170 countries- expected again this year. The tip of Salone philosophy, dedicated to the “youth push” idea- the 19th edition of SaloneSatellite will be back, in Pavilions 13 and 15, along with EuroCucina, (with free entry from Cargo 4). Its corollary, the SaloneSatellite Award – now into its 7thedition – is devoted to young designers under 35, with prizes for the three best prototypes on show conforming to the product categories at the exhibition.
It is fascinating how many sectors, services and agencies of public and private administration in the city of Milan, work in admirable coordination to bring together the core events of the exhibition, its preludes ,its parallel projects, its publicity through all possible media channels- organizing an essential design “force majeure”, targeting at EVERY visitor’s need: either a tourist, student, journalist, designer, entrepreneur or/end academic.
A4D-D4A will try to bypass every adversity in order to deliver again this year, an article in detail, about the key elements of this epic design congregation. The Salone fuels ambition and boosts intercultural exchange- together with documenting the progress of the design vocation/profession world-wide.
Please find all the information regarding the fair , on the www.salonemilano.it website.
Seasons Greetings - Happy New Year 2016
A4D-D4A?-))
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