SUPERSALONE STORIES 2021: PUTTING ALL THE PIECES TOGETHER OF WHAT IT WILL BE THE BEGINNING OF A NEW CHAPTER IN DESIGN AND BEYOND.

In photo above: Conditional Longevity: The Umbrellas by Charlie Humble-Thomas, RCA Royal College of Art, selected and shown at The Lost Graduation Show at the Supersalone 2021, Milan, Italy, (Image credit: Charlie Humble-Thomas).

Curated by the architect Stefano Boeri and his dream team of co-designers, featuring 425 brands, 170 young creatives and 39 makers, for a total 1,900 projects on exhibit, the buzzwords around “supersalone” were: restarting, safety and sustainability. Plus a brandnew opportunity to experience its new real and digital dimension. From 5th to 10th September 2021, more than 1,900 projects (from exhibiting brands, selfproducers, designers and young 2020/2021 graduates), filled the first four pavilions of the Milan Rho Fairgrounds (68,520mq overall) with a packed public programme that included over 40 famous speakers (architects, innovators, visionaries, entrepreneurs, artists and politicians), a number of films shown in partnership with the Milano Design Film Festival, four Food Courts conceived by Identità Golose and starring nine of the greatest interpreters of Italian cuisine and a large ADI/Compasso d’Oro exhibition, intended to underscore the points of contact between different sectors, experiment with new exhibition formats, draw in and motivate visitors. Also, and especially to fire up the engines of the design city par excellence: Milan. That, in essence, is “supersalone” – the Salone del Mobile.Milano event entrusted this year to its curator Stefano Boeri and an international group of co-planners – Andrea Caputo, Maria Cristina Didero, Anniina Koivu, Lukas Wegwerth, Marco Ferrari and Elisa Pasqual of Studio Folder, and Giorgio Donà, co-founder and director of Stefano Boeri Interiors.

The major theme underpinning “supersalone” was certainly the concept of sustainability and the issue of reuse, recycling and circularity. This approach is crucial in terms of returning not just to the same level of economic development as before the recent crisis, but also to striving for “better and more responsible development.” As part of the strategy for building the event, priority has been given to hire and reuse, in order to cut material waste as much as possible. The spaces available to the companies have been designed to allow the products to stand out, while keeping the use of support structures to a minimum. All the materials and components of the installation conceived by Andrea Caputo – long parallel sets designed for the specific goods categories – and by Stefano Boeri Interiors – the communal areas: food courts, arenas, lounges – have been achieved using a reduced quantity of chipboard panels (1,230 mc), made from 100% recycled wood, channelled back into the production cycle with a view to circularity, saving  553,500 kilograms of CO2 from being emitted into the atmosphere. Everything has been designed to be dismantled and subsequently reused: the display systems have no loose components and were fully recycled post-exhibit; the lounge areas, the benches and the chairs have all been “dry” mounted and can also be disassembled and used again at different times and in different contexts. 

All the bricks making up the display sets for The Lost Graduation Show, one of the true highlights of the fair, were totally reusable and are part of a system of modular, locally sourced Ytong autoclaved, aereated, concrete blocks: once disassembled, all the components were ploughed back into the construction production cycle.  Not all the drapes used in the display will be printed or coloured, so that they can be more easily reused and, in a bid to avoid wasting material, “supersalone” did not produce brochures or information material on paper. 

The Identità Golose Food Courts used only compostable cutlery and crockery. The beverage areas also minimised the use of plastic, in favour of 100% recyclable PET. Underscoring the green mission of “supersalone,” some of the 200 trees donated by the Salone del Mobile.Milano to Forestami, were positioned at the Porta Est/East Gate entrance, and some inside the pavilions. They were lated replanted in Milan’s Parco Nord, helping to expand one of the Metropolitan City of Milan’s “green lungs.” This stunning forest of greenery  provided a warm welcoming  and accompanied “supersalone” visitors to a fascinating and original setting. This immersive and sensory experience engaged the public and prepared them for an exhibition with the accent firmly on sustainability. The “forest” did n't simply stop at the entrance but winded its way to the heart of the event, where another hundred tall trees emerged  inside the various exhibition spaces and the many rest and relaxation areas.   

Amping up this green area was the sound art installation at the entrance to the event, the art project Resonantrees Performing Marco Mengoni by the Sound Artist Federico Ortica. Driving the project is the idea of combining eco-sustainability with the compositional potential of trees as a source of acoustic resonance. 

One of the most keenly-awaited exhibitions at “supersalone” was The Lost Graduation Show as mentionned, curated by Anniina Koivu, which showcased 170 projects by students who graduated between 2020 and 2021 from 48 design schools in 22 different countries. It was a tough choice given that almost 300 schools in 59 countries responded to the open call in early June. The event owes its appeal to a format that represents a first for the Salone, spanning the full spectrum of furniture design, and more. The state of the art of the industry was on show through projects focussing on design in the areas of mobility, healthcare and sport, inclusive design, materials research and sustainability, drawing attention to how contemporary design has evolved and how it can be communicated. 

"The Lost Graduation Show provides an unrivaled opportunity to pick up where we left off and home in on the most urgent issues design needs to tackle, as well as decide on the right direction to move in. How better to kick off than by listening to the issues young designers are raising, and the solutions they are coming up with? Best of all will be finding out that the things young creatives mostly care about are surprisingly similar all over the world. Bringing them all together on a global stage offers a chance to start over again.” ,said Anniina Koivu, curator of the exhibition.

(in picture bellow: Tre Miglia by Matteo Brasili, NABA Nuova Accademia di Belle Arti Milano, 4 The Lost Graduation Show, image credit: Matteo Brasili)

The Makers Show was the section of the “supersalone”, dedicated to self-producing designers from all over the world, showcasing the output of ateliers, studios, workshops and start-ups that combined design experimentation with new production techniques and research into materials. An overall snapshot of independent design and the new directions it is taking, this contribution to the group exhibition offered an even more comprehensive overview of diversity in the world of creative living. 

A fluid, cross-cutting exhibition, the Makers Show embraced different areas of design, from furniture to accessories, in one place, it brought together objects that embodied the new economic, social, productive and relational values conveyed by the confluence of craft skills with new digital knowledge, local knowledge, global needs, specialized skills and collective narratives. Through all these pieces, the “Supersalone” is an incubator of new stories, offering an opportunity to discover original products, stay abreast of emerging phenomena, and keep up with the independent design market evolution, in direct contact with its leading exponents. 

(in picture bellow: Industrial design by Michal Kleiner, Shenkar School, Israel, 4 The Makers Show, image credit: Michael Shvadron)

The “supersalone” Open Talks provided opportunities for discussion, dialogue and inclusion in order to draw up a roadmap for design in the near future. A programme put together by Maria Cristina Didero focusing on the great contemporary issues such as design, art, architecture, education, gender, the circular economy, environmental impact, the relationship between project and curation and much more- with legendary speakers bringing up their light, knowledge and experience in the likes of  Italian Minister for Ecological Transition Roberto Cingolani, Humberto Campana (:in picture bellow with his brother Fernando), Bjarke Ingels, Hans Ulrich Obrist to Carsten Höller, Alejandro Aravena to Michele de Lucchi, Beatriz Colomina to Cecilia Alemani, Formafantasma to Philippe Malouin, Cristina Bowerman to Davide Oldani.  

Since 1961 Milan has put together an impressive array of exhibitions, events, performances, installations, advertising campaigns and publications that have supported the Salone and forged strong ties with the international design community and the local community at large.  il Salone / la Città, an exhibition/event conceived by the Triennale Milano Italian Design Museum for the Salone del Mobile.Milano and curated by Mario Piazza is a portrayal of the most memorable cultural productions that the Salone del Mobile has staged with the aim of generating understanding and respect for design among enthusiasts and consumers alike. Compressed into a single event are the main themes: craftsmanship, early explorations into the concept of "furniture", the great masters, the birth of "Italian style", the theme of living, food culture, the environment and finite resources.  

(in photo bellow: Enzo Mari: 1976-2008, 44 Evaluations Installation view - © Triennale Milano - foto Gianluca Di Ioia)

Every year we are raving about the Salone hospitality and the wonders of Italian gastronomy offered magnanimously to the visitors and the Press. This year was no exception but furthermore it arose the concept of Identità Golose Food Courts, a new  tailormade event to “supersalone”, designed as both an integral part of the visitor experience , but also an opportunity to savour the original recipes of some of the greatest Italian chefs and artisans. The gastronomic creations on offer consisted of an invitation to sample top quality cuisine, catering to every taste and requirement. With the Identità Golose Food Courts, “supersalone” ventured on an inspirational journey that highlighted Italian creativity and excellence in the realm of food, fostering a joyful, varied and successful approach toward making food an integral part of all the wonders of the actual fair landscape. 

Check our Pinterest Board Of Faves, fueled by divine, new creations + products from the top companies, brands and studios at the supersalone 2021 here.

...“We invested and planned, with the focus on quality, sustainability and the digital dimension, and the upshot has been that our enthusiasm has been clear for all to see, our ability to create a system and look beyond business yet again in order to provide a global experience, albeit in a different form, at which what really counted was innovation, commitment and cohesion. We lit the fuse and sparked a chain reaction that has involved the entire international design community, the city of Milan and the sector as a whole. We are now looking to the future, with a renewed appreciation of the value and the history of this collective heritage, keen to embrace the new challenges by getting straight to work on the 60th edition of the Salone del Mobile.Milano, which will be held from 5th to 10th April 2022.” ...

Maria Porro, President of the Salone del Mobile.Milano at her farewell speech. 

We are full of gratitude to all organizing parties for this immensely successful supersalone and we are looking forward to April 2022, and the Salone del Mobile 60th Anniversary Edition, a memorable moment for the design industry and the continent's creative history and projection to future ecosystems. Until then, keep checking all Salone del Mobile social media for updates, because the best is yet to come.

#InSupersaloneWeTrust

https://www.facebook.com/salonedelmobileofficial

https://twitter.com/isaloniofficial

https://www.youtube.com/channel/UC0SnQ3uE9C5vtBqM91X0EIA

https://www.instagram.com/isaloniofficial/

https://www.pinterest.it/isaloni/

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Network slice management: Orchestrating compelling 5G use cases, (also in design education and production, powered by OMDIA).

The implementation of 5G on current multi-uses, accelerates the application of advance technologies and their combined formats. Network slicing being one of them, is promised to introduce new modules in design technology at large, therefore growth from 5G-related revenue. 5G is meant to be the key for short-term pivotal changes such as smart-city sensors, industrial sensors and connected stadiums- going through drones, autonomous vehicles, wearables and ingestibles plus sustainable energy- reaching out long-term applications in the likes of industrial automation, remote surgery and smart grids (electricity, water, state administration, higher education et al). By the year 2024 the prediction for network slicing customizable experience is defined as slicing-a-service (dynamic slices customized to the needs of individual customers and created on demand): the beginning of a true revolution for creative services and processes of all kinds, design included. Holistic solutions other than connectivity & control can be adjusted in schools, universities, creative studios and the wide range of media, by every Communication Service Provider (CSP)- also in other corporate environments for instance in commercial aviation- for business optimization, customer loyalty, regulatory compliance and omni-channel experience. 

Network slicing service support acquires agility, control, cost-effectiveness, autonomy, intelligence and certainly new combined 5G business models for the future. CSPs can no longer operate new networks as they have operated traditional networks. 5G network slices as dynamic service instances with system network orchestration (SNO), nevertheless there are still some issues to be addressed, with predominant concern the end-to-end service orchestration across multiple domains, including non-5G. The strong demand from the enterprises, the public sector and the households themselves will eventually lead communication providers to provide dynamic 5G slicing in the minimum time possible. 

For more information on network slices and the different solutions provided through ORACLE by OMDIA please check here – you can also follow OMDIA  on Twitter: @OmdiaHQ  

NEXT: Supersalone month is about to kick-start….  

Take care-Enjoy Slices of all kinds😊 

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TWO FULFILLING STARTUPS, A PRELUDE TO LONDON TECH WEEK AND STORIES ABOUT ABLEISM IN DESIGN.

In image above: the Arborea way, (click to watch the full video).

In times like these when climate change is hammering territories, making up one of the next big excuses for international conglomerates and lobby politics to "fully act on business terms", the following lines are about to focus on possible solutions in order to tackle the consequences of the post-disaster era. Entrepreneurial and scientific forces acting 4 Good are not just a chimerical vision in a 1964 Sci-fi B-Novel but an actual reality emerging through a different, transparent and sustainable approach to production and to profit. 

Arborea continues its mission to fight food insecurity, especially after the current events leading to food shortage primarily in produce the following years, (therefore inaccessibility to specific foods due to a much higher price range) and an increasing demand for high nutritional quality products. Arborea’s team developed a breakthrough cultivation system, the BioSolar Leaf, which harnesses natural photosynthesis in a radical new way. Thanks to sunlight, our technology facilitates the growth of microscopic plants to produce healthy food ingredients, all while generating breathable oxygen and sequestrating large amounts of carbon dioxide (CO2), a major contributor to climate change. At Arborea, the final production consists of clean and healthy food while harmonizing with Earth’s regulatory carbon-cycles on a massive scale. Arborea’s breakthrough cultivation technology mimics the functioning mechanisms of a real leaf to self-maintain the ideal growth conditions homogeneously at different scales and with the smallest energy inputs. Furthermore, it uniquely sequesters CO2 from most exhaust gasses, even with very low CO2 concentration and at atmospheric pressure.

The final food ingredients and proteins are wholly vegan, NO-GMO, hormone-free and mostly carbon neutral.The unique functioning mechanisms of the BioSolar Leaf impedes contamination to produce the safest and purest ingredients.

Design highlight: Bionic Chandelier made by Arborea, an air purifying bionic system which purifies  the air indoor by producing oxygen and absorbing CO2 thanks to photosynthesis performed by the microplants endorsed into "leaf" modules. Now in the permanent collection of the V & A Museum in London.

Fashion rentals received a certain hype over the years, only to be considered by some critics an unstable sector within the fashion retail industry - until now: By Rotation totally re-invents the game of fashion rentals with an app offering a dozen of smart features, eventually providing a global, smooth and fluid C2C service , one that promotes circularity, green + clean fashion ethics and excessive amounts of availability in great items of clothing and accessories. 

It’s seven weeks until London Tech Week, and we’re looking forward to go back to the festival this September - gathering the world’s most inspirational founders, global leaders, senior investors and rising stars to collaborate and discuss the vital role of technology on society. Click onwards and secure your spot today.

Go ahead and nominate the women excelling in technology careers:The #InspiringFifty UK awards, hosted by accelerateHER, during London Tech Week showcases 50 incredible, trailblazing women leaders across the UK, (you can submit your nominations here).

With the inclusivity clause becoming more and more apparent and relative to the design world and beyond, adaptive design is becoming more and more of a raising issue: why studios and companies are so afraid of disability? Nevertheless, with adaptive fashion fruition trending, one things is a certainty, that ableism affects business and prevents those figures from getting a real boost; meaning that the commercial sector suffers from untargeting citizens with disability, (AI block in relevant ads on social media like Facebook) or rejecting neurodivergent consumers in unsuitable for them, physical commercial environments (for instance noisy malls are rather difficult to navigate by people with a complex developmental condition such as autistic spectrum disorder). 

In photo bellow: Tommy Adaptive Shorts by Tommy Hilfiger: without buttons but with velcro fastening instead, the line is adjusted to facilitate people with prosthetic limbs (hands), where fine, finger movement to button up is not possible.

Take Good Care & Save the Planet

BR

A4D-D4A💙💚🙌

SUMMER NEWS 2021 - (PART B).

In image above: a Floating Cities inspiration, by Space & Matter here. Here lays the rest of our selection of important news and updates for the summer period:

- Ex-Indie community, nowadays a multinational conglomerate, Brooklyn-based Etsy acquired the London-based Depop on a 1.6 billion dollar shopping spree. In an effort to enlarge the audience of crafters and vintage sellers paradise galore and eventually expand its control to the booming pre-owned and 2nd-hand market, (provided the generation Z's go-to gender-fluid aesthetics and circular attitude towards fashion hyper-production), the U.S giant took over one more U.K business success story. Casualty or Thumps Up for the British economy, post-Brexit? No concrete answer to that just yet, the sure thing is that the Depop app will go through some major changes in the future, with Etsy incorporating new features of AI derivatives.  

- A very impressive evolution in the actual automotive industry, Volvo cars has announced a partnership with the Swedish steel manufacturer SSAB, aimed at developing the production of steel, usually applied up to this current moment in the automotive components manufacturing procedure, without the use of fossil fuels. The so-called HYBRIT project, becomes for the first time one of the most ambitious initiatives for researching the industrial development of steel without fossil fuels, a revolutionary act for the European heavy industry in total, including cars. 

- Private aviation companies in the EU are already started to visualize goods delivery through drones (check our relevant post from Web Summit 2019), among the other uses of the technology. In the post-Covid era where logistics and courier services became the no1 sector of focus and exploitation, the AURA U-Space air traffic management project driven by the SESAR JU program will address the safe integration of drones into low-altitude airspace without affecting conventional air traffic operations. Operation-wise this is the first step towards a framework of regulations for aerial activity of small-scale flying vehicles/objects other than aircrafts, inside the urban airspace and potentially towards a liberation of the streets from traffic and accident-friendly transport risks.  

- Skogluft (“Forest Air”) has new and expansive schemes coming up. The Norwegian pioneer –conveying research for more than 20 years at NASA and the Norwegian University of Environmental and Life Sciences – develops living walls, combining air-purifying plants, integrated daylight lightning and a digital gardener to make garden care easy, without explicit botanical knowledge. A green, natural atmosphere designer, “Skogluft” publication recently published in China, sold to over 100 countries worldwide and translated in 11 languages. 

- Portugal Smart Cities Summit in Lisbon, Portugal changes dates: certainly the most important exhibition conference in Europe dedicated to smart, innovative technologies at the service of future cities, the event will eventually take place on the 16th-18th of November 2021 due to the upcoming local elections. Book your entry here. 

- Another luxury brand goes Green: heritage powerhouse Longchamp launches it’s famous iconing folding bag Le Pliage® in a newly debuted collection, Le Pliage®  Green made from recycled fabric as an alternative to its hard-wearing nylon canvas. Longchamp strongly believes in a sustainable future with the company committing to use exclusive recycled canvas in all of their products by 2023, (check the Le Pliage® new campaign created by legendary art director and designer Sander Plug for Fred & Farid agency here). 

Stay tuned 👀

All the Love 

A4D-D4A💙💚🙌

SUMMER NEWS 2021- PART A: (Salone del Mobile.Milano Digital Platform, ADI Design Museum, London Tech Week, DW Global Media Forum …).

Here we go again this summer with the first batch of groundbreaking news from the design arena. Fasten your seatbelts and follow the latest developments:

- The presentation of the new Digital Platform for the Supersalone 2021 took place on the 30th of June, attended by the organizers of the fair (screenshot in central photo above). The Virtual Event platform is set to be a New Medium inside the global exhibition design toolbox of systems and devices. As Salone del Mobile.Milano and Italy are considered to be the design world leaders, the blood plasma of the industry holding together and unifying all the important aspects, factors, people of the sector, the platform aims to demonstrate real content not only as a reference database but as a 365-day round  live stream. A hub, a social media account, an interaction space, an editorial exchange and breakup rooms function, plus a convo spot network, the platform is not a substitute of Supersalone physical space designed by Stefano Boeri & his super-talented team, but an independent, supporting entity providing extra facilities to the physical event (the latter will also host a Forest, 3D printing stations and live gatherings of artists/makers/designers and scientists). An innovative, emotional and sustainable Salone del Mobile is awaiting for us this September 5-10th 2021 and we will have lots of things to (re-)discover apart from the essential design of the most important houses and studios on the planet.

- The much anticipated ADI Design Museum was inaugurated on May 25th in Milan, becoming one of the 3 most important museums dedicated to design in Europe, alongside with the London Design Museum and The Vitra. The Migliore + Servetto international studio, ultra-experienced and with multiple assignments and accolades over a prestigious portfolio of exhibition and public spaces design, conveived and designed the permanent exhibition of the museum’ historic Compasso d’ Oro Award Collection along with the museum' brand identity and logo. A new heritage meeting point, full of history and legacy, illustrating in the most fluid and ingenious way some of the milestones of the design production in the continent.  

- London Tech Week is returning September 20-24th 2021, to amplify the power, resilience and speed of innovation across UK tech, with more than 20K attendees across 700 sessions with AI powered networking and so much more. Climate Tech, Elevating Founders podcasts, Hybrid Workplaces, CreaTech, Quantum Cybersecurity, MedTech (new innovative AI for cancer pre-diagnosis), you name it , it is going to be there, in one of the hottest upcoming events in the beginning of autumn, heading to November and to the pick of the year: the Web Summit 2021. 

 - The DW Global Media Forum this June 2021 endorsed many pivotal questions regarding  the future of media, among so may other emergencies. What kind of journalism we need in the future? How do you Design, Finance & Regulate your own private or public Medium or Channel nowadays?  Does journalism needs rescuing and how AI is contributing to the mix? In this unorthodox post-Covid19 pax romana (not) infodemics era,  when medium can only be the Fact and not the message anymore accountability, constructivism, transparency and responsibility can be equally tough for traditional media corporations and independent outlets. Who will survive and continue as a disruption-able, unbiased organization? Prominent journalists, scientists and inventors gathered and exchanged opinions and of course news, regarding startups and some great new engineering: check in photos bellow (from top to bottom) Scewo Bro climping wheelchair, Scorpion 3 flying vehicle soon in the use of police forces in Dubai and ArcaBoard motion machine.  

To be continued with a comprehensive list of companies and products for the part B of Summer News 2021!

Stay well 

A4D-D4A💙💚😎

(RE)-Design your Memory: Drastically Improve Your Memory with An AI-Powered App - Welcome to memoryOS

Fascinating news! memoryOS is pleased to announce the launch of their Kickstarter campaign. Using the latest eLearning technology, memoryOS consists of hundreds of bite-sized lessons making memorization skills accessible and joyful to master. While completing game levels, a mental blueprint is created in your long-term memory, which then becomes your mental storage unit known as the Mind Palace. memoryOS combines interactive micro lessons with an immersive 3D Game enabling your mind to keep all that matters in perfect order.

Maintaining a great memory can be time-consuming, costly, and ineffective with the wrong methods. Your brain isn’t “forgetting” needed information when you need it to, because of its IQ or even your lack of focus. It is actually forgetting because you are trying to memorize without having such a skill in the first place. 2x World Memory Champion, Jonas von Essen, delivers an unforgettable journey when it comes to memory and what is terrific about his skills is that anyone can learn them. This is why, together with the memoryOS team, he is making a mind-changing memory app.

This ongoing mission brought memoryOS into a friendly relationship with The Stephen Hawking Foundation and recently began the hugely exclusive process to implement OpenAI’s GTP-3 and Dall-E into the EdTech app, to leverage by creating high-value content for lessons, exercises, and practical use. Becoming more than just an app.

#MindsAreLimitless

#MakeWorldRemember

While memoryOS has been under development, a number of early adopters have participated in a training program that will become the eLearning component of the app. Based on results from the memory training program, participants have already seen significant improvements in their recall. The average improvement in recall actually increased by 70%, with an average increase in recall speed by 60%. That’s a 1.7X recall and 1.6X speed increase just after one relatively short demo session!

Finally, merging together the latest virtual technology with immersive 3D gaming and created the most enjoyable and efficient tool for improving your memory and mental sharpness plus keeping your brain alive: with memoryOS, you improve your mental performance in an enjoyable way that doesn’t trigger resistance from your brain or from your old habits and lets you gradually harness your own amazingly powerful mind! The benefits are endless: from confidence boosting to better performance during exams, to instant memorization skills in everyday life, enhanced creativity and word recalling (acting as an Alzheimer's prevention mechanism, also due to mnemonics creation for complicated, long words), onto becoming yourself implemented to the constant development of the app.

The current educational system expects us to remember significant amounts of information without teaching us how to memorize it in the first place. Memorization is as important as reading and writing. It should be taught as our basic skill.

Thanks to an ever-growing community of over 33,000 members whose support and positive feedback have been overwhelming, memoryOS is developing further and faster, implementing new desired features. Provided that the memory improvement market is growing like never before, it is a sign that people are recognizing how essential memory truly is. Each of us has had an “I don’t remember” episode, so we already know some of the invaluable benefits of being able to remember — memoryOS goes far beyond that. And, it’s not just about the massive increase in our personal productivity. Great memorization skills for the wide public bring a positive impact on humanity as a whole. This is what memoryOS mission is all about.

(Note: If you are interested in pledging as little as $36 to memoryOS’ Kickstarter campaign, you can reserve an Annual or Lifetime membership at a substantial discount and gain early access to the demo app to get started in our Champion Memory program.

In that case just click on the link.)

The app is available on apple store and google store.

If you interested in all relevant news and updates, regarding the app, click here.

Enjoy this bonus film on youtube:

https://youtu.be/SCBWkeiFf38

The Titaness Mnemosyne, daughter of Uranus and Gaia was the Goddess of Memory in ancient Greek Mythology and mother of the 9 Muses, each of them representing a sector in the arts and sciences. Memory is the beginning of Thought and the fuel of Creativity. Let's take care of it, starting with memoryOS.

And Remember...

Stay Safe & Happy

A4D-D4A 💙💚🙌  

SALONE DEL MOBILE 2021 alias #SUPERSALONE: THE MILESTONE YEAR (A PREVIEW OF THE PHYSICAL AND VIRTUAL EVENT).

In image above: a rendered view of the communal areas (resting & chilling), in the new #supersalone exhibition design plan for the September Edition of the fair this year, (as presented for the first time at the Press Conference of 26.5.2021 in Milan, Italy).

 “…Being a Leader is not about Kickstarting, is about Twisting , Disrupting & Eventually Continuing.” ,Claudio Feltrin, President of Federlegno  Arredo Events. 

The die is cast, the Salone del Mobile will finally take place on the 5th-10th of September 2021. All different ends, organizers, designers and the local authorities came back with a a master plan, in order to re-create practically everything from scratch in order to deliver the magnanimous design fair in a viable, safe and entirely groundbreaking format for the exhibitors and the operators-visitors. On the 30th of June 2021 the digital portal of the #supersalone, as it is called now, will be presented as an integral part of an hybrid event, both virtual and physical. 

That will also allow a full, yearly, ongoing review of the evolutionary process of the fair and not just a glimpse of it under a constraint 5-day attendance. Provided an extremely complicated year for production and logistics due to the pandemic-putting many design studios and manufacturers in peril- listening, sharing and supporting are for the #supersalone participating companies and operators network key factors for cultural and commercial success. Architect Stefano Boeri gathered a multi-disciplinary dream team of designers in order to create a unique navigational system of access, exhibition, curation and recreation, never done before in a commercial fair of that scale (the basic map of it in photo bellow). 

We break down bellow the bullet points or key characteristics of the project design, set up to accommodate all the demands of the exhibitors, following all the necessary health and safety protocols for the attendees inside the space but most importantly establishing a new dialogue about design in business and society, that will affect all future similar fairs but also the way we interact and exchange knowledge regarding industrial production, also on an academic level.

 -A Waste-less Event: the whole construction is designed to be completely upcycled after the end of the event. Reusing and upcycling the materials of the whole project is the X Factor of the #supersalone, done in a superb way in terms of assembling and dismantling the elements of the construction skeleton for further After-Life use (in photos bellow).  

 -Booth Era is Over (“Square-Meter Logic”): Linear Meter Planning is adopted. The end of the booth is a fact in this year’s edition of #supersalone. The fantastic yet simple idea to make the fair an ever ending sequence of consecutive walls without beginning or end (like the Internet!), will guarantee better ventilation & spatiality, energy  economy (physical and electrical) and fluidity between areas. Exhibiting companies will occupy linear space, according to their needs, one after the other and there will be green areas between walls for relaxation and contemplation. A flexible Town, the  #supersalone navigation configuration provides a unique exhibitional /recreational, business environment organically inter-connected 4 All. (in photos bellow).

  -The Lost Graduation Show 2020-21: Every design student in the world graduating the “annus horribilis 2020” did not have the chance to curate his/her Final Show, therefore showcasing their work and get introduced to the design world as new professionals. #supersalone is taking charge of this by tossing the coin and making 2021 an “annus mirabilis” for so many final-year design students around the globe: it started an open call to all international design schools for them to submit their best graduation works from the past 18 months. The final exhibition out of these works, will give schools a much-needed chance to support and promote their graduates.  #supersalone will be producing this very significant exhibition at its own expense, also by establishing an Instagram account of all selected works (@thelostgraduationshow) for mass audiences and investors-recruiters all over the world. Furthermore a jury of international design experts will review all works and award the best ones, very much in the likes of the Salone Satellite legacy the past decades. 

-In & Out #supersalone, Triennale and more: besides the lectures, talks and conversations consisting the framework of the public programme, the Triennale will be contributing as the pivotal cultural organization of the city with collateral and complimentary events and exhibitions (i.e. the legendary  Enzo Mari retrospective), increasing the audience’s engagement and participation.  

Stay tuned for More #supersalone exclusive info the following months. A super-innovative and emotional edition that marks the end of an era but most importantly the beginning of a new One. 

#InSupersaloneWeTrust 

Peace and Perseverance  

A4D-D4A💙💚🙌