(Central image above: You Can Imagine the Opposite, Mauricio Nannuci. Euroluce 2023/ The City of Lights. ©Diego Ravier.)
Salone del Mobile.Milano announces the first Euroluce International Lighting Forum.
The sly innuendoes of what to expect will be certainly the talk of the months to follow, allowing for the international audience to witness an exhibition that goes further than just interior or exterior lighting solutions for home or office use. The Forum will act fit to explore possibilities in AI, light therapy, scientific lighting and special units lighting design, in an array of academics and lighting design specialists, ready to deliver. So, it seems to be planned, and the excitement hits the roof, since a Forum around the major event of Euroluce was often discussed in and out the main Salone exhibition throughout the years.
The 2025 edition of the Salone del Mobile.Milano is ready to herald the launch of the first edition of The Euroluce International Lighting Forum, a global arena for multi-voice discussion on the leading issues in lighting design. The first three names have been unveiled: DRIFT, A.J. Weissbard and Marjan van Aubel. Two days packed with events, including conferences, round tables and workshops, numerous international guests and a space created ad hoc in the Euroluce exhibition area. This, in brief, sums up the first Euroluce International Lighting Forum that will be held on 10th and 11th April 2025 in Pavilions of the lighting biennial under the umbrella of the 63rd edition of Salone del Mobile, at Rho Fiera Milano from 8th to 13th April, and on a two-yearly basis thereafter.
The Forum will bring together an international panel of creatives, architects, designers, scientists and lighting industry professionals, to discuss highly relevant topics. The first names to be confirmed include DRIFT, specialising in sculptures, installations and experiential performances that underline the parallels between artificial and natural structures, A.J. Weissbard, a lighting designer and multifaceted artist of international renown; and Marjan van Aubel, a leader in the field of solar design for a sustainable, innovative and mindful future. A structured programme will provide an opportunity to dig deep into key issues such as the interaction between light and architecture and light and wellbeing, through an integrated and multidisciplinary design approach. Each edition will tackle specific aspects of lighting design, providing inspiration and practical tools for creating more sustainable and inclusive spaces.
Maria Porro, President of the Salone del Mobile.Milano, had this to say: “Following the first transformation of Euroluce that we set in motion at the previous edition, rethinking the exhibition layout, we are proud to present another important innovation, this time concerning the content of the exhibition. Light is, incontrovertibly, an increasingly integral part of our lives. As a place where ideas and visions that lead to dialogue intersect, laying fertile ground for innovation, the Forum reflects the DNA of the Salone del Mobile.Milano, which has always been a generator and bearer of new ideas and formats for tackling contemporary challenges.”
Carlo Urbinati, President of Assoluce, FederlegnoArredo said: “Light not only makes things appear, it also creates atmospheres, depths and perceptions capable of interpreting architectures and open spaces, as in a pentagram. The role of the designer is increasingly similar to that of the conductor of an orchestra, who does not just execute a score, but gives a personal interpretation of it. It is with this sort of strategic role within the industry in mind that FederlegnoArredo's Assoluce felt it was time to set up a dedicated international forum. I would therefore like to thank the Salone del Mobile.Milano for deciding to give shape to this idea with the Euroluce International Lighting Forum, confirming, once again, that our trade fair is not just the world's leading design and furniture sector event but, uniquely in the world, is the home of entrepreneurs committed to designing the future of the sector they represent.
Stay tuned and follow Salone del Mobile official channels, the period prior to the event. It is a new addition to the Salone many manifestations, destined to guarantee an unforgettable experience of learning and advancing the lighting design game.
Lots of Light 🌞 and Love 💕
AD4-D4A 💙💚🙏
